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Webinar "Private Brands: A Global Opportunity"

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Jun 27, 2018 - Jun 27, 2018

Location: Online

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1:00 PM CDT (2:00 PM EDT) to 2:00 PM CDT (3:00 PM EDT)

Recent years have witnessed a dramatic growth in private brands (also referred to as private label, store brands, own label and own brand). In 2017 every continent showed growth in market share of private brands. The global market share now approaches 17% of all food products sold and is increasing at an accelerating rate. In order to assist U.S. manufacturers in capturing this opportunity, Food Export-Midwest and Food Export-Northeast will be conducting a webinar exploring how to best develop new private brand opportunities around the world for U.S. manufacturers.  

Topics to be covered include:

  • Provide a fundamental understanding of store brand dynamics
  • Explore current trends that influence the market for U.S. made products around the world
  • Describe the selling and decision-making processes for private brands in several key markets
  • Identify useful sources of information, trade events, and other resources that may be helpful to manufacturers looking to enter the private brand marketplace

Important Registration Note: Individuals who register below should receive an email with the link and information you need to participate one day prior to the webinar. If you don’t receive this information and/or have any questions, please contact us at webinars@foodexport.org.

About the Presenter:

Branded Programs

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