Consumer Feedback Program: National Women's Show

Consumer Feedback Program: National Women's Show

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Consumer Feedback Program: National Women's Show

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Nov 15, 2019 - Nov 17, 2019



Complimentary program is made possible through Agricultural Trade Promotion Program (ATP) funding.

National Women’s Show, Toronto, Ontario, Canada | November 15 - 17, 2019

Have ambassadors sample your product to create brand awareness & collect valuable consumer feedback to help generate export sales. Last year, 16 U.S. specialty products were showcased in a similar event which attracted 30,000 consumers & garnered an average of 300 survey responses.

This year, each participating U.S. company will be showcased & sampled with the purpose of deriving valuable market intelligence in a cost-effective manner. The results will provide valuable data for both U.S. exporters & potential Canadian buyers.

In addition, the sampling creates consumer awareness about the products along with driving sales for those products already in the market. Participants will have an opportunity to ask up to five survey questions to the consumer on their product ranging from pricing, packaging to taste preferences. 

What products can participate?

  • U.S. products with at least 50% U.S. agricultural content by weight.
  • Shelf stable products requiring no refrigeration & non-alcoholic beverages.

To register for this year’s program:

  • Choose one SKU to sample during the show. Surveys will collect feedback about this product.
  • You may select up to 5 questions of your choice to have surveyed. Want to know what consumers think about the taste? packaging? price point? claims on the package? It’s up to you!
  • Provide enough tasting samples to serve 2,000 people. (ie. 1 jar jam = 100 samples) Sampling supplies will be provided.
  • Your full product line will be showcased at our event to create brand awareness.
  • Surveys will be conducted electronically. A report will be generated with the results.
  • A brochure will be distributed showcasing your company, product, website & where it is available in the Toronto market if applicable.

Final details to participate:

  • Complete registration form by September 15, 2019
    (opportunity limited to 15 companies)
  • Provide print quality logo (EPS or High-Resolution PDF)
  • Samples must arrive by October 15, 2019
  • Shipping instructions to follow upon registration
*This opportunity has been provided by funding through Agricultural Trade Promotion Program (ATP) funding provided by the Foreign Agricultural Service, USDA to help promote new U.S. food products in the Canadian market. This complimentary opportunity has a value of $5,000. Survey data can provide valuable feedback to understanding the Canadian consumers’ perception of your product & create brand awareness. This consumer feedback may also help provide extra leverage with product introductions to the retail trade to obtain listings. Results may also be able to help you tweak your product for the Canadian palate or indicate packaging design preference. 

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more


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