2021 Market Builder - Europe

2021 Market Builder - Europe

Register Online

Request Information

2021 Market Builder - Europe

DateLocation Flyer Wishlist

Nov 01, 2020 - Oct 31, 2021



Finding the right market and buyer for your product is the key to exporting success! This one-of-a-kind service offers packages especially designed to an exporter's needs and wants.

Market Builder for Europe is Offered In: 
Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Portugal, Romania, Spain, Sweden, Switzerland, Turkey and United Kingdom

What are the Benefits to Your Company?

  • Flexible options (Market Scan and Rep Finder can be purchased separately)
  • Low risk way to ascertain the market’s climate (favorably or non-favorably)
  • Acquire valuable data regarding import regulations and restrictions to successfully enter the desired market
  • Discover competition and sales potential within a variety of retail and distribution facilities
  • One-on-one meetings with pre-qualified and interested buyers
  • In-market assistance (introductions, translation (if necessary) and follow-up assistance)
  • Cost-effectiveness
  • Specific insights to drive export sales 
  • Market specific/product specific results – customized for you

MarketScan: $450. RepFinder: $550.
Market Builder Package: $800. (Package includes MarketScan & RepFinder)

What's the Advantage of Using Market Builder?
Market Builder provides customized research to help your company uncover potential in international markets. It has two components:

Market Scan - Draws on In-Market Representative expertise to provide in-depth market research for a specific product.

  • Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
  • Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
  • Importation Analysis: Import regulations and restrictions affecting the importation of your product into a country.
  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.

Rep Finder - Our In-Market Representative facilitates direct meetings between your company and a select group of targeted importers.

  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.
  • In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication and interpretation and moderate meetings.

Top U.S. exports of processed food products to EU-28:

  • Distilled spirits
  • Other processed foods
  • Ingredients and beverage bases
  • Wine
  • Cooked and prepared shellfish
  • Other edible fats and oils
  • Dried fruit; protein concentrate
  • Baking inputs
  • Mixes and dough
  • Canned vegetables
  • Pulses

Restricted/Unsuitable Products:

  • GMO products

Get to know our European In-Market Representatives

Anne Dettmer
Countries Served: United Kingdom

Anne Dettmer formed Artisanne’s, an independent marketing and communications company in 1997. Past employers have included Ogilvy PR (where she set up and ran its Food Centre) PPR International and Lopex. She has extensive experience of working on behalf of US cooperators and State Regional Trade Groups and has been Food Export Assn of the Midwest USA’s and Food Export USA – Northeast’s, UK and Republic of Ireland’s In Market Representative for over twelve years. Previous cooperator experience includes California Raisin Advisory Board, California Walnuts, US Organic/Natural Products Initiative, Midwest/Northeast Wines, USA Poultry & Egg Export Council, USA Rice Federation, National Sunflower Assn. and USA Pecans. Not limited to not for profit trade associations, Anne Dettmer has guided and advised numerous brands. Specific experience includes introducing new brands to the UK market and undertaking market reports in order to advise on strategy. She has the ability to switch from retail to food service to manufacturing and ingredients. She is a member of The Guild of Food Writers and was on the judging panel of its 2011 Best Cookery Book Award.

Maria Kraus
Countries Served: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, France, Germany, Italy, Latvia, Lithuania, Luxemburg, Netherlands, Norway, Poland, Romania, Serbia, Sweden

Ms. Kraus is President of mk² gmbh in Bonn, Germany. She received a B.A. in Humanities in 1984 from the University of California at Irvine, after which she earned a MA in American Studies, Spanish and Economics from the University of Bonn in 1989. After ten years in the international PR & communications industry, Ms. Kraus refocused her experience and founded her own agency mk² in 2000. Having been responsible for many European and American clients during her career, she has become familiar with every aspect of traditional advertising & marketing as well as press work, organization of receptions, conferences & exhibitions and market research & trade representation. Ms. Kraus is fluent in English, French and Spanish.

Get to know our European Seafood In-Market Representatives

Alexander Weaver
Countries Served: Austria, Denmark, Germany, the Netherlands, Switzerland

Alexander Wever is the principal of Alexander Wever Fisch Consulting, has nearly 20 years of international seafood industry experience.   AWF Consulting specializes in seafood marketing within the food and retail industry. Mr. Wever is knowledgeable about seafood, food quality, sustainable product issues and trade. He has in-depth knowledge and contacts for seafood wholesale businesses, manufacturers and suppliers of seafood products.   

Alexander’s prior experience includes: director of category management for seafood at Metro, the leading cash and carry wholesale chain in Europe; head of category management for seafood at Globus SB-Warenhaus, a German retail chain with self-service department stores.   

Felipe Macías
Countries Served: France and Spain

Felipe Macías is based in Madrid, Spain and has a broad experience in the agro-food sector, having working in the marketing and commercialization of different foods in many international markets. As a consultant he has worked for companies, associations and Governments in different countries helping them to brand, commercialize and position their products and services, mainly in the food & beverage sector.  

Felipe has been a consultant for national and regional promotion brands including, ICEX, EXTENDA, CORPEI and is now a business consultant in Europe for Canada Beef. Felipe was in charge of promoting Spanish Serrano ham throughout various international markets. He has also worked for the U.S. Meat Export Federation as a Marketing Representative in Europe.

Market Profile
In 2015 U.S. exports of agricultural products to the “EU-28” totaled just over US$12.1 billion.  Total consumer oriented exports from the U.S. to EU-28 in 2015 increased 3% to over US$6 billion.  That amounted to nearly 50% of the agricultural total. The EU-28 is also a major importer of U.S. processed foods, the 3rd largest region after North America and East Asia, totaling US$4.7 billion in 2015, an increase of 1%.

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country and region specific data and research now.

United Kingdom

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more


View Calendar

Natural & Organic Products Europe
April 22-23, 2018
London, United Kingdom

June 12-14, 2018
Nuremberg, Germany

EXPHORE - Expo Hoteles y Restaurantes
June 23-14, 2018
Belen, Costa Rica

June 27-30, 2018
Taipei, Taiwan

View Calendar

Export Intelligence Video Series - Caribbean

See more videos