2021 Market Builder - Canada

2021 Market Builder - Canada

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2021 Market Builder - Canada

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Nov 01, 2020 - Oct 31, 2021



Finding the right market and buyer for your product is the key to exporting success! This one-of-a-kind service offers packages especially designed to an exporter's needs and wants.

What are the Benefits to Your Company?

  • Flexible options (Market Scan and Rep Finder can be purchased separately)
  • Low risk way to ascertain the market’s climate (favorably or non-favorably)
  • Acquire valuable data regarding import regulations and restrictions to successfully enter the desired market
  • Discover competition and sales potential within a variety of retail and distribution facilities
  • One-on-one meetings with pre-qualified and interested buyers
  • In-market assistance (introductions, translation (if necessary) and follow-up assistance)
  • Cost-effectiveness
  • Specific insights to drive export sales 
  • Market specific/product specific results – customized for you

MarketScan: $450. RepFinder: $550.
Market Builder Package: $800. (Package includes MarketScan & RepFinder)

Services May Include
What's the Advantage of Using Market Builder?
Market Builder provides customized research to help your company uncover potential in international markets. It has two components:

Market Scan - Draws on In-Market Representative expertise to provide in-depth market research for a specific product.

  • Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
  • Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
  • Importation Analysis: Import regulations and restrictions affecting the importation of your product into a country.
  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.

Rep Finder - Our In-Market Representative facilitates direct meetings between your company and a select group of targeted importers.

  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.
  • In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication and interpretation and moderate meetings.

Products of Interest
Top U.S. processed food exports to Canada in 2013 included miscellaneous food preparations, ingredients and beverage bases, baked snack foods, dry beverages, bottled drinks, chocolate, dog and cat food, baking inputs, juices, breakfast cereals and wine.

Get to know our Canada In-Market Representative, Kathy Boyce
Ms. Boyce began her career over 26 years ago in the food industry at Procter & Gamble and has managed her own marketing consultant business for the past 16 years. Her clients include manufacturers, public relations agencies and associations within the food industry. Kathy executes trade relations outreach initiatives including management of buyer trade missions, match making services between buyers and sellers, event management for trade shows and seminars and executing customized retail and industrial promotions on behalf of clients. She has been a keynote speaker for many food industry events. She also specializes in government relations, import regulations (including packaging and label requirements) and provides customized market research. Kathy is a member of the Canadian Association of Importers and Exporters, the Canadian Health Food Association and Women in Food Industry Management.

Country Profile
In 2015 Canada regained its status as the largest market for U.S. agricultural exports after China declined 17% and over US$4 billion. Canada imported a modest decline of 5% totaling US$20.8 billion. In 2015, U.S. agricultural exports to Canada accounted for over 15.7% of total U.S. food and agricultural product exports of US$133 billion. Canada remains the top market for U.S. exports of consumer-oriented products. U.S. exports of these products reached a US$16.7 billion in 2015, a decrease of only 3%.  

This amount is more than twice that of the #2 consumer food export market Mexico. This also accounted for nearly 80% of total U.S. food and agricultural product exports to Canada. Canada is also the top market for U.S. processed food exports, a decline of 3% but still totaling more than US$13 billion in 2015, again more than twice the value of Mexico.

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country and region specific data and research now.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more


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