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2018 Market Builder - Colombia

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Nov 01, 2017 - Oct 31, 2018

Location: N/A

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Colombia
Finding the right market and buyer for your product is the key to exporting success! This one-of-a-kind service offers packages especially designed to an exporter's needs and wants.

What are the Benefits to Your Company?

  • Flexible options (Market Scan and Rep Finder can be purchased separately)
  • Low risk way to ascertain the market’s climate (favorably or non-favorably)
  • Acquire valuable data regarding import regulations and restrictions to successfully enter the desired market
  • Discover competition and sales potential within a variety of retail and distribution facilities
  • One-on-one meetings with pre-qualified and interested buyers
  • In-market assistance (introductions, translation (if necessary) and follow-up assistance)
  • Cost-effectiveness
  • Specific insights to drive export sales 
  • Market specific/product specific results – customized for you

MarketScan: $450. RepFinder: $550.
Market Builder Package: $800. (Package includes MarketScan & RepFinder)

What's the Advantage of Using Market Builder?
Market Builder provides customized research to help your company uncover potential in international markets. It has two components:

Market Scan - Draws on In-Market Representative expertise to provide in-depth market research for a specific product.

  • Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
  • Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
  • Importation Analysis: Import regulations and restrictions affecting the importation of your product into a country.
  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.

Rep Finder - Our In-Market Representative facilitates direct meetings between your company and a select group of targeted importers.

  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.
  • In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication and interpretation and moderate meetings.

Products of Interest
Top processed food exports to Colombia in 2016 included food preparations, processed/prepared dairy products, fats and oils, prepared/preserved meats, processed vegetables and pulses, non-alcoholic beverages, chocolate and confectionery, snack foods and dog and cat food.

Get to know our In-Market Representatives

Jose Madeira
Countries Served: Colombia
Jose Madeira, Managing Director, is a Brazilian and U.S. citizen and has more than 29 years of experience in the private and government sectors with demonstrated expertise in forging and strengthening economic and business ties between Brazil and the US. Prior to creating BusinessBrazil, Jose Madeira was a Senior International Advisor with the Federation of Industries of the State of Minas Gerais (FIEMG) in Brazil and Trade Specialist at the Brazilian Government Commercial Office in NY.

Since 2001, Jose Madeira has been a professor of International Marketing, International Business Management, and Import/Export Operations at graduate level in Brazilian Universities. Jose Madeira received his MBA in International Banking and Finance from Dowling College in New York, holds specialization in International Trade and Marketing from the World Trade Institute in NY and Montclair State University in NJ, and received his B.S. degree in Metallurgical engineering from Ouro Preto Federal University in Brazil.

Country Profiles
The U.S. is the largest supplier of food and agricultural products to Colombia and it is now the largest export market for U.S. agricultural products in South America. Colombia is also ranked 12th in the world as a U.S. agricultural export market. In 2016, U.S. exports of agricultural products dropped only 1% to just under US$2.4 billion. Of that amount, US$543 million were consumer oriented, an increase of 8% and also 23% of the agricultural total. Colombia is the largest importer of processed food in South America as well, importing US$496.8 million in 2016, an increase of 9%. 

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country specific data and research now.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more

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