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2018 Market Builder - Europe

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Nov 01, 2017 - Oct 31, 2018

Location: N/A

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Europe
Finding the right market and buyer for your product is the key to exporting success! This one-of-a-kind service offers packages especially designed to an exporter's needs and wants.

Market Builder for Europe is Offered In: 
Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Portugal, Romania, Sweden, Switzerland, Turkey and United Kingdom

What are the Benefits to Your Company?

  • Flexible options (Market Scan and Rep Finder can be purchased separately)
  • Low risk way to ascertain the market’s climate (favorably or non-favorably)
  • Acquire valuable data regarding import regulations and restrictions to successfully enter the desired market
  • Discover competition and sales potential within a variety of retail and distribution facilities
  • One-on-one meetings with pre-qualified and interested buyers
  • In-market assistance (introductions, translation (if necessary) and follow-up assistance)
  • Cost-effectiveness
  • Specific insights to drive export sales 
  • Market specific/product specific results – customized for you

MarketScan: $450. RepFinder: $550.
Market Builder Package: $800. (Package includes MarketScan & RepFinder)

What's the Advantage of Using Market Builder?
Market Builder provides customized research to help your company uncover potential in international markets. It has two components:

Market Scan - Draws on In-Market Representative expertise to provide in-depth market research for a specific product.

  • Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
  • Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
  • Importation Analysis: Import regulations and restrictions affecting the importation of your product into a country.
  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.

Rep Finder - Our In-Market Representative facilitates direct meetings between your company and a select group of targeted importers.

  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.
  • In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication and interpretation and moderate meetings.

Top U.S. exports of processed food products to EU-28 in 2014 included:

  • Distilled spirits
  • Other processed foods
  • Ingredients and beverage bases
  • Wine
  • Cooked and prepared shellfish
  • Other edible fats and oils
  • Dried fruit; protein concentrate
  • Baking inputs
  • Mixes and dough
  • Canned vegetables
  • Pulses

Restricted/Unsuitable Products:

  • GMO products

Get to know our European In-Market Representatives

Anne Dettmer
Countries Served: United Kingdom
Anne Dettmer formed Artisanne’s, an independent marketing and communications company in 1997. Past employers have included Ogilvy PR (where she set up and ran its Food Centre) PPR International and Lopex.She has extensive experience of working on behalf of US cooperators and State Regional Trade Groups and has been Food Export Assn of the Midwest USA’s and Food Export USA – Northeast’s, UK and Republic of Ireland’s In Market Representative for over twelve years. Previous cooperator experience includes California Raisin Advisory Board, California Walnuts, US Organic/Natural Products Initiative, Midwest/Northeast Wines, USA Poultry & Egg Export Council, USA Rice Federation, National Sunflower Assn. and USA Pecans. Not limited to not for profit trade associations, Anne Dettmer has guided and advised numerous brands. Specific experience includes introducing new brands to the UK market and undertaking market reports in order to advise on strategy. She has the ability to switch from retail to food service to manufacturing and ingredients. She is a member of The Guild of Food Writers and was on the judging panel of its 2011 Best Cookery Book Award.

Maria Kraus
Countries Served: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, France, Germany, Italy, Latvia, Lithuania, Luxemburg, Netherlands, Norway, Poland, Romania, Serbia, Sweden
Ms. Kraus is President of mk² gmbh in Bonn, Germany. She received a B.A. in Humanities in 1984 from the University of California at Irvine, after which she earned a MA in American Studies, Spanish and Economics from the University of Bonn in 1989. After ten years in the international PR & communications industry, Ms. Kraus refocused her experience and founded her own agency mk² in 2000. Having been responsible for many European and American clients during her career, she has become familiar with every aspect of traditional advertising & marketing as well as press work, organization of receptions, conferences & exhibitions and market research & trade representation. Ms. Kraus is fluent in English, French and Spanish.

Nelly Masson

Countries Served: France
Through the years Ms. Masson has had the opportunity to develop business and personal relationships with key distributors in Europe, EU administration, custom and veterinary authorities. She also gained solid experience in management of sales forces in major European countries. In 1990 Ms. Masson became an independent marketing consultant putting her experience in food and large-scale consumption goods distribution and her network at the disposal of various clients. Ms. Masson received her MBA from Dijon business school. She has served as the trade liaison for Alaska Seafood Marketing Institute since 1990 and has also worked for Food Export - Midwest, Food Export - Northeast and the California Pistachio Commission.

Market Profile
In 2015 U.S. exports of agricultural products to the “EU-28” totaled just over US$12.1 billion.  Total consumer oriented exports from the U.S. to EU-28 in 2015 increased 3% to over US$6 billion.  That amounted to nearly 50% of the agricultural total. The EU-28 is also a major importer of U.S. processed foods, the 3rd largest region after North America and East Asia, totaling US$4.7 billion in 2015, an increase of 1%.

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country and region specific data and research now.

Belgium
Denmark
France
Germany
Netherlands
Poland
Sweden
United Kingdom
Turkey

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Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more

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