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2018 Market Builder - Middle East

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Nov 01, 2017 - Oct 31, 2018

Location: N/A

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Middle East
Finding the right market and buyer for your product is the key to exporting success! This one-of-a-kind service offers packages especially designed to an exporter's needs and wants.

Market Builder is Offered In:
United Arab Emirates, Kuwait, Bahrain, Oman, Qatar, Saudi Arabia

What are the Benefits to Your Company?

  • Flexible options (Market Scan and Rep Finder can be purchased separately)
  • Low risk way to ascertain the market’s climate (favorably or non-favorably)
  • Acquire valuable data regarding import regulations and restrictions to successfully enter the desired market
  • Discover competition and sales potential within a variety of retail and distribution facilities
  • One-on-one meetings with pre-qualified and interested buyers
  • In-market assistance (introductions, translation (if necessary) and follow-up assistance)
  • Cost-effectiveness
  • Specific insights to drive export sales 
  • Market specific/product specific results – customized for you

MarketScan: $450. RepFinder: $550.
Market Builder Package: $800. (Package includes MarketScan & RepFinder)

What's the Advantage of Using Market Builder?
Market Builder provides customized research to help your company uncover potential in international markets. It has two components:

Market Scan - Draws on In-Market Representative expertise to provide in-depth market research for a specific product.

  • Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
  • Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
  • Importation Analysis: Import regulations and restrictions affecting the importation of your product into a country.
  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.

Rep Finder - Our In-Market Representative facilitates direct meetings between your company and a select group of targeted importers.

  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.
  • In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication and interpretation and moderate meetings.

Products of Interest
Top U.S. processed food exports to the region in 2014 included vegetable oils (ex. soybean); other processed foods; ingredients and beverage bases; cheese; table condiments; baked snack foods; butter; chocolate; French fries; ice cream; and baking inputs, mixes and dough.

Get to know our Middle East In-Market Representative, Hovaguim (Hovig) Kizirian
Mr. Hovig Kizirian received a B.Sc. in Agriculture and an M.Sc. in Agricultural Economics from the American University of Beirut. Prior to working as a Marketing Specialist for the U.S. Embassy in Beirut, Hovig was an Agricultural Economist for the Ministry of Agriculture in Lebanon and an Economist for the Ministry of Economy and Trade in Lebanon. He subsequently served as a Senior Marketing Specialist for the U.S. Agricultural Trade Office in Beirut, Lebanon and Damascus, Syria. He also worked as the Senior Marketing Specialist in the U.S. Agricultural Trade Office(s) in Manama, Bahrain and Dubai, United Arab Emirates. In July 2005, he started his own company now called Proactive Management Consultancy. As of October 2005, Hovig has worked as the Middle East Representative for Food Export - Midwest and Food Export - Northeast. Since 2007, Hovig has also been in charge of the USA Pavilion at Gulfood Show, the largest food show in the Middle East.

Country Profile
U.S. exports of U.S. agricultural products to the Gulf Cooperation Council (GCC-6) members (Bahrain, Kuwait, Oman, Qatar and the United Arab Emirates (or UAE), and Saudi Arabia) declined slightly 2% to nearly US$3 billion in 2015. U.S. exports of consumer food products remained steady in 2015 and totaled over US$1.8 billion, which is nearly 63% of the agricultural total. This partner group of nations is a solid importer of U.S. processed foods, totaling a new record high of nearly US$1.3 billion, growth of 2% from the prior year. 

Euromonitor has estimated 2015 retail sales in the packaged food market to be US$4.3 billion in the UAE. That represents an increase of 37.8% and nearly US$1.2 billion from 2011. They also forecast sales of packaged food in the market to reach nearly US$5.7 billion by 2020, an increase of over US$1.3 billion and 31%.

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country and region specific data and research now.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more

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