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2018 Market Builder - Caribbean

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Nov 01, 2017 - Oct 31, 2018

Location: N/A

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Caribbean
Finding the right market and buyer for your product is the key to exporting success! This one-of-a-kind service offers packages especially designed to an exporter's needs and wants.

Market Builder is Offered In:
Anguilla, Antigua, Aruba, The Bahamas, Barbados, Bermuda, British Virgin Islands, Cayman Islands, Dominica, Dominican Republic, Grenada, Guadeloupe, Haiti, Jamaica, Martinique, Montserrat, St. Kitts & Nevis, St. Lucia, St. Vincent and the Grenadines, Trinidad & Tobago, Turks and Caicos

What are the Benefits to Your Company?

  • Flexible options (Market Scan and Rep Finder can be purchased separately)
  • Low risk way to ascertain the market’s climate (favorably or non-favorably)
  • Acquire valuable data regarding import regulations and restrictions to successfully enter the desired market
  • Discover competition and sales potential within a variety of retail and distribution facilities
  • One-on-one meetings with pre-qualified and interested buyers
  • In-market assistance (introductions, translation (if necessary) and follow-up assistance)
  • Cost-effectiveness
  • Specific insights to drive export sales 
  • Market specific/product specific results – customized for you

MarketScan: $450. RepFinder: $550.
Market Builder Package: $800. (Package includes MarketScan & RepFinder)

What's the Advantage of Using Market Builder?
Market Builder provides customized research to help your company uncover potential in international markets. It has two components:

Market Scan - Draws on In-Market Representative expertise to provide in-depth market research for a specific product.

  • Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
  • Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
  • Importation Analysis: Import regulations and restrictions affecting the importation of your product into a country.
  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.

Rep Finder - Our In-Market Representative facilitates direct meetings between your company and a select group of targeted importers.

  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.
  • In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication and interpretation and moderate meetings.

Products of Interest
Top 2014 product categories included poultry meat and products; dairy products; prepared foods; beef and products; snack foods; and non-alcoholic beverages.   

Get to know our Caribbean In-Market Representative, Pamela Wells Russell
Pamela Wells Russell has over 25 years of business development and management experience in the Caribbean region, providing technical services to industry and trade associations via government and special project resources. Her technical expertise is in business planning, project management, market research, export market development and training. Pamela has served as Food Export Midwest & Northeast’s Caribbean Representative for over six years. She is a former Jamaican Trade Commissioner to the Caribbean with proven skills in special events planning and trade exhibitions, trade policy negotiation, commercial market research and export certification procedures. She holds a Masters of Commerce in Marketing from the University of Strathclyde, Glasgow, Scotland; a Bachelor of Science in Management and a Diploma in Education from the University of the West Indies, Kingston, Jamaica.

Preparation Assistance
The United States is the largest supplier to the Caribbean of food products, largely in part on the strength of these favorable conditions. In 2015, the United States exported a record high US$1 billion worth of consumer-oriented products to the region, capping a dozen years of consecutive growth in that category, with growth of 2% over 2014. Consumer-oriented products account for over 78% of U.S. agricultural and related product exports to the CBATO region, with poultry meat & products (excluding eggs), dairy products; prepared foods; beef and beef products; and snack foods rounding out the top five export categories. In 2015, the United Stated also exported a record-setting US$40.3 million worth of fish products to the region.

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country and region specific data and research now.  

Caribbean Basin
Bahamas
Bermuda
Dominican Republic
Jamaica
Trinidad and Tobago

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more

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