2021 Market Builder - Mexico

2021 Market Builder - Mexico

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2021 Market Builder - Mexico

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Nov 01, 2020 - Oct 31, 2021



Finding the right market and buyer for your product is the key to exporting success! This one-of-a-kind service offers packages especially designed to an exporter's needs and wants.

What are the Benefits to Your Company?

  • Flexible options (Market Scan and Rep Finder can be purchased separately)
  • Low risk way to ascertain the market’s climate (favorably or non-favorably)
  • Acquire valuable data regarding import regulations and restrictions to successfully enter the desired market
  • Discover competition and sales potential within a variety of retail and distribution facilities
  • One-on-one meetings with pre-qualified and interested buyers
  • In-market assistance (introductions, translation (if necessary) and follow-up assistance)
  • Cost-effectiveness
  • Specific insights to drive export sales 
  • Market specific/product specific results – customized for you

MarketScan: $450. RepFinder: $550.
Market Builder Package: $800. (Package includes MarketScan & RepFinder)

What's the Advantage of Using Market Builder?
Market Builder provides customized research to help your company uncover potential in international markets. It has two components:

Market Scan - Draws on In-Market Representative expertise to provide in-depth market research for a specific product.

  • Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
  • Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
  • Importation Analysis: Import regulations and restrictions affecting the importation of your product into a country.
  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.

Rep Finder - Our In-Market Representative facilitates direct meetings between your company and a select group of targeted importers.

  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.
  • In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication and interpretation and moderate meetings.

Top U.S. exports of processed food products to Mexico included: 

  • Powdered milk
  • Ingredients and beverage bases
  • Baking inputs
  • Mixes and dough
  • Cheese
  • Fructose and syrups
  • Other prepared/preserved meats
  • Chocolate
  • Soups
  • Soybean oil  

Get to know our Mexico In-Market Representative, Raul Caballero
Mr. Caballero graduated from Mexico’s Tech University as a Business Management graduate. He has served as Food Export’s representative in Mexico since 1995. Prior to forming Marketing Solutions Mr. Caballero worked as a Jr. Buyer for Wal-Mart Sam’s Club in Mexico buying different food categories. Today, Marketing Solutions focuses in representing and serving U.S. trade associations that want to develop the market in Mexico, Central America and South America. For the last 17 years, Marketing Solutions Firm has helped hundreds of U.S. food companies wanting to enter the Mexican food market.

Country Profile
U.S. exports of agricultural products to Mexico totaled to nearly US$17.7 billion in 2015, ranking it 3rd in the world after Canada and China. Also in 2015, U.S. exports of consumer-ready food products represented 47.3% of the agricultural total, or nearly US$8.4 billion. Mexico remains the 2nd largest export market for consumer ready products. Mexico also imports a considerable amount of U.S. processed foods as well. In 2015 it added up to US$5.8 billion, ranking 2nd in the world.

According to Euromonitor, the packaged food market in Mexico had been estimated to reach US$52.4 billion in 2015, which is the 2nd largest in Latin America after Brazil, and the 11th largest market in the world. That represents a growth rate of 24.7% or US$10.4 billion since 2011. The forecast for growth in this market is also promising. By the year 2020, the retail sales in the packaged food market in Mexico is expected to reach US$59.3 billion, a growth rate of 13.3%, or US$6.9 billion.

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country and region specific data and research now.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more


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