2021 Market Builder - Taiwan

2021 Market Builder - Taiwan

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2021 Market Builder - Taiwan

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Nov 01, 2020 - Oct 31, 2021



Finding the right market and buyer for your product is the key to exporting success! This one-of-a-kind service offers packages especially designed to an exporter's needs and wants.

What are the Benefits to Your Company?

  • Flexible options (Market Scan and Rep Finder can be purchased separately)
  • Low risk way to ascertain the market’s climate (favorably or non-favorably)
  • Acquire valuable data regarding import regulations and restrictions to successfully enter the desired market
  • Discover competition and sales potential within a variety of retail and distribution facilities
  • One-on-one meetings with pre-qualified and interested buyers
  • In-market assistance (introductions, translation (if necessary) and follow-up assistance)
  • Cost-effectiveness
  • Specific insights to drive export sales 
  • Market specific/product specific results – customized for you

MarketScan: $450. RepFinder: $550.
Market Builder Package: $800. (Package includes MarketScan & RepFinder)

What's the Advantage of Using Market Builder?
Market Builder provides customized research to help your company uncover potential in international markets. It has two components:

Market Scan - Draws on In-Market Representative expertise to provide in-depth market research for a specific product.

  • Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
  • Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
  • Importation Analysis: Import regulations and restrictions affecting the importation of your product into a country.
  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.

Rep Finder - Our In-Market Representative facilitates direct meetings between your company and a select group of targeted importers.

  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.
  • In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication and interpretation and moderate meetings.

Products of Interest
Top processed export products imported by Taiwan in 2014 included other processed foods; ingredients and beverage bases; french fries; bottled drinks; cheese; protein concentrate; mixes of nuts and fruits; dog and cat food; chocolate; baked snack foods; and baking inputs, mixes and dough.       

Get to know our Taiwan In-Market Representative, Steven Chu
Mr. Chu began his service as an Account Executive at a local advertising agency, Grant Advertising Co. At the agency, he worked with the Washington Apple Commission and Northwest Cherry Growers. Ever since the formation of SCA in 1986, his client list had expanded from 6 U.S. agricultural cooperators to 15 commodity boards & private companies. Over the last 24 years, his focus has been to develop market potential and/or promote product sales in Taiwan. For the last several years, SCA has been working with Food Export to promote processed food products and food ingredients from the Midwest & Northeast regions.

Country Profile
Although Taiwan is an economic powerhouse, domestic agricultural production is somewhat limited. As a result, Taiwan is increasingly reliant on imports of food and other agricultural products. The United States has long been the major supplier of Taiwan's agri-food imports, followed by emerging South American supplier Brazil, Australia, New Zealand, Thailand and China. In 2014, Taiwan imported US$3.7 billion of food and agricultural products (including fish and forestry products) from the United States, accounting for about 27% of Taiwan's total agri-food imports. Of the U.S. total, nearly US$1.8 billion was comprised of bulk commodities, including corn, soybeans and wheat. Other major food imports include meat, poultry products, dairy, fresh fruits, fresh vegetables, alcohol, and beverages.

Historically the majority of U.S. agricultural exports to Taiwan were bulk commodities, but that has changed.  U.S. exports of agricultural products slipped 9% to US$3.1 billion in 2015. U.S. exports of consumer-oriented agricultural products grew 5% to over US$1.4 billion, nearly 46% of the agricultural total. Taiwan is the 11th largest U.S. market for processed foods as well, totaling US$677 million in 2015, up 3%.

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country and region specific data and research now.

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Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more


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