2021 Market Builder - China

2021 Market Builder - China

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2021 Market Builder - China

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Nov 01, 2020 - Oct 31, 2021



Finding the right market and buyer for your product is the key to exporting success! This one-of-a-kind service offers packages especially designed to an exporter's needs and wants.

What are the Benefits to Your Company?

  • Flexible options (Market Scan and Rep Finder can be purchased separately)
  • Low risk way to ascertain the market’s climate (favorably or non-favorably)
  • Acquire valuable data regarding import regulations and restrictions to successfully enter the desired market
  • Discover competition and sales potential within a variety of retail and distribution facilities
  • One-on-one meetings with pre-qualified and interested buyers
  • In-market assistance (introductions, translation (if necessary) and follow-up assistance)
  • Cost-effectiveness
  • Specific insights to drive export sales 
  • Market specific/product specific results – customized for you

MarketScan: $450. RepFinder: $550.
Market Builder Package: $800. (Package includes MarketScan & RepFinder)

What's the Advantage of Using Market Builder?
Market Builder provides customized research to help your company uncover potential in international markets. It has two components:

Market Scan - Draws on In-Market Representative expertise to provide in-depth market research for a specific product.

  • Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
  • Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
  • Importation Analysis: Import regulations and restrictions affecting the importation of your product into a country.
  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.

Rep Finder - Our In-Market Representative facilitates direct meetings between your company and a select group of targeted importers.

  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.
  • In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication and interpretation and moderate meetings.

Top U.S. processed food exports to China included: 

  • Cooked and prepared shellfish
  • Whey protein
  • Concentrated milk
  • Other processed food
  • Ingredients and beverage bases
  • Prepared/preserved meats
  • Soybean oil
  • French fries
  • Lactose/syrup
  • Wine
  • Cheese
  • Baking inputs
  • Mixes and dough
  • Chocolate

Get to know our China In-Market Representative, Robin Wang
Mr. Robin Wang, director of SMH, boasts more than 14 years of experience in importing, wholesaling and retail marketing and promotion of consumer goods in China. Specific food and agricultural product experience includes manufactured consumer oriented foods, fresh and dried fruits, candy and beverage and fresh & frozen seafood. Mr. Wang enjoys strong relations with relevant government and administrative authorities in China and has developed a significant professional network throughout China.

Country Profile
It is clear China’s increased wealth had led to an increase in consumption of imported food and agricultural products. Chinese imports of U.S. food and agricultural products increased from US$13.1 billion in 2009 to US$24.5 billion in 2014. That represented an increase of 87%. In 2015 Chinese imports of U.S. agricultural products dropped 17% to US$20.2 billion and Canada has regained its #1 ranking as China dropped to the 2nd largest market from the U.S.

In 2015, U.S. exports of consumer oriented food products to China decreased 22% to US$1.9 billion. China remains the 6th largest market for consumer ready food products from the U.S. China also remains the 5th largest market for the export of U.S. processed foods, totaling US$1.6 billion in 2015.

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country and region specific data and research now.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more


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