2021 Market Builder - Southeast Asia

2021 Market Builder - Southeast Asia

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2021 Market Builder - Southeast Asia

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Nov 01, 2020 - Oct 31, 2021



Southeast Asia
Finding the right market and buyer for your product is the key to exporting success! This one-of-a-kind service offers packages especially designed to an exporter's needs and wants.

Market Builder for Southeast Asia is Offered In: 
Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam

What are the Benefits to Your Company?

  • Flexible options (Market Scan and Rep Finder can be purchased separately)
  • Low risk way to ascertain the market’s climate (favorably or non-favorably)
  • Acquire valuable data regarding import regulations and restrictions to successfully enter the desired market
  • Discover competition and sales potential within a variety of retail and distribution facilities
  • One-on-one meetings with pre-qualified and interested buyers
  • In-market assistance (introductions, translation (if necessary) and follow-up assistance)
  • Cost-effectiveness
  • Specific insights to drive export sales 
  • Market specific/product specific results – customized for you

MarketScan: $450. RepFinder: $550.
Market Builder Package: $800. (Package includes MarketScan & RepFinder)

What's the Advantage of Using Market Builder?
Market Builder provides customized research to help your company uncover potential in international markets. It has two components:

Market Scan - Draws on In-Market Representative expertise to provide in-depth market research for a specific product.

  • Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
  • Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
  • Importation Analysis: Import regulations and restrictions affecting the importation of your product into a country.
  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.

Rep Finder - Our In-Market Representative facilitates direct meetings between your company and a select group of targeted importers.

  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.
  • In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication and interpretation and moderate meetings.

Products of Interest
Top 2014 U.S. processed food exported to the Southeast Asian region included milk powder; baking inputs; mixes and dough; other processed food; ingredients and beverage bases; french fries; whey protein; lactose and syrups; chocolate candy; cooked and prepared shellfish; protein concentrate; cheese; and dog and cat food.

Get to know our Southeast Asia In-Market Representatives

Kafi Kurnia
Countries Served: Indonesia
Mr. Kurnia, is the Managing Director of Peka Consult,Inc – one of the most sophisticated and integrated Food/Marketing/Branding/ Distribution/Retailing consultant firm in Indonesia. Kafi has over 20 years experience in providing consultancy services for Indonesian Blue Chip Corporation and State Owned Corporation. During the last 20 years, Kafi Kurnia had worked on numerous projects on retail industry and agriculture marketing, ranging from research, in-store promotions, retail technology and up-to retail marketing. His passion is food, art and music. He is an activist for “slow lifestyle” in Indonesia. His view and thought in Marketing and Consumer Behavior had been praised by many media publications as being easy to follow and inspirational. His collections of article in “Jakarta-Jakarta” and GATRA Magazine had been published into 4 best seller books in the last 5 years. The Peka Consult,Inc partial client list included Food Export - Midwest and Food Export - Northeast, Indonesian Central Bank, Pertamina, Bank Bukopin, Integra, Medco Group, Pear Bureau Northwest, Indofood, Yellow Pages, Continental, Sunkist, BCA, Sun Maid, Washington Apple, California Table Grape, Nestle, Red Bull, and Haagen Dazs. His radio talkshow, “KAFI’S BREAK” is the largest syndicated radio show in Indonesia, broadcasted live to 10 major cities all around Indonesia. He has more than 500,000 loyal listeners every week. Since 1997, he is also the Managing Director for Interbrand in Indonesia. Interbrand is a brand consultant company - part of Omnicom Group in USA

Francis Lee
Countries Served: Vietnam
Mr. Lee has represented several U.S. cooperators in Vietnam, including the California Table Grape Commission and the Washington Apple Commission. In 2007, he began representing Food Export - Midwest and Food Export - Northeast. His work in the market includes merchandising, in-store promotions, trade shows and product expansion. He works with importers, wholesalers, supermarkets, hotels, restaurants, caterers, manufacturers and retailers.

Richard Lieu
Countries Served: Malaysia, Myanmar, Philippines, Singapore, Thailand
Mr. Lieu established Lieu Marketing Associates in the 1980’s. Based in Singapore, he had been travelling to the other Southeast Asian countries regularly since the late 1970’s on behalf of clients and has many years of experience in sales and marketing of FMCG and food related products, having held senior management positions in many multi-national companies. Since incorporating LMA, Richard Lieu has gained invaluable years of experience in the TEA, MPP and currently MAP programs through representing US co-operator and trade groups in the development and execution of activities adhering to MAP guidelines. These programs include GBI, EMP and QSP.

Market Profile
The Southeast Asian region is defined as Union of Burma (Myanmar), Cambodia, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, all members of the Association of Southeast Asian Nations, or ASEAN.  The region remains the 4th largest market for U.S. agricultural exports despite an off year.  These countries, accounted for nearly all of the US$10 billion in U.S. exports of food and agricultural products to the region in 2015, a decline of 12%.  Of that amount just over US$3.4 billion or nearly 34% were exports of consumer ready products.  There is a growing demand from consumers for Western-style food products and dependence on imported food items makes Southeast Asia an attractive market for U.S. food and agricultural exporters. 

The Southeast Asian region is also the 4th largest market for the export of U.S. processed foods as well, totaling US$3.3 billion in 2015, or nearly 33% of the agricultural total.  

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country and region specific data and research now.

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