2021 Market Builder - Japan

2021 Market Builder - Japan

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2021 Market Builder - Japan

DateLocation Flyer Wishlist

Nov 01, 2020 - Oct 31, 2021



Registration for this Market Builder service is temporarily on hold. If you are interested in participating, please email your Liaison staff member (see contact info at bottom of page) to get added to the waitlist.


Finding the right market and buyer for your product is the key to exporting success! This one-of-a-kind service offers packages especially designed to an exporter's needs and wants.

What are the Benefits to Your Company?

  • Flexible options (Market Scan and Rep Finder can be purchased separately)
  • Low risk way to ascertain the market’s climate (favorably or non-favorably)
  • Acquire valuable data regarding import regulations and restrictions to successfully enter the desired market
  • Discover competition and sales potential within a variety of retail and distribution facilities
  • One-on-one meetings with pre-qualified and interested buyers
  • In-market assistance (introductions, translation (if necessary) and follow-up assistance)
  • Cost-effectiveness
  • Specific insights to drive export sales 
  • Market specific/product specific results – customized for you

MarketScan: $450. RepFinder: $550.
Market Builder Package: $800. (Package includes MarketScan & RepFinder)

Services May Include
What's the Advantage of Using Market Builder?
Market Builder provides customized research to help your company uncover potential in international markets. It has two components:

Market Scan - Draws on In-Market Representative expertise to provide in-depth market research for a specific product.

  • Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
  • Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
  • Importation Analysis: Import regulations and restrictions affecting the importation of your product into a country.
  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.

Rep Finder - Our In-Market Representative facilitates direct meetings between your company and a select group of targeted importers.

  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.
  • In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication and interpretation and moderate meetings.

Products of Interest
Top processed foods exported to Japan in 2014 included french fries; cheese; sausages; other processed foods; beverages; ingredients; frozen prepared fish roes and livers, surimi and minced fish; dog and cat food; baking inputs; mixes and dough; juices; and distilled spirits.

Get to know our Japan In-Market Representative, Jeffrey McNeill
Mr. McNeill is President of Market Makers Inc., which has represented Food Export - Midwest and Food Export - Northeast in Japan since 2004. Jeff has lived in Japan for the past 25 years, originally serving as the Director of Marketing for Ore-Ida Foods Japan, a division of Heinz Company, before starting Market Makers in 1987. Jeff has written several publications on the Japanese market for the U.S. Embassy in Tokyo, including books on the Japanese Foodservice Market and the Japanese Food Processing Market. In his free time he also serves as Board of Governor of the Tokyo American Club, Vice President of the Harvard Business School Club of Japan and as Board Director for Nishimachi International School in Japan. Jeff has a BA degree from Princeton University and an MBA degree from the Harvard University Graduate School of Business. Market Makers also currently represents several other U.S. co-operators in Japan, including the Raisin Administrative Committee, The U.S. Dairy Export Council, and the U.S. Dry Bean Council and does work of behalf of U.S. food companies in Japan.

Country Profile
Japan continues to be one of the best opportunities in the world for U.S. exporters of food and agricultural products. In 2015, the U.S. exported US$11.1 billion worth of agricultural and related products to Japan, ranking it 4th in the world.  In 2014, the United States exported US$13.9 billion worth of agricultural and fish products to Japan (US$14.85 billion including forest products and seafood). The total food and drink market in Japan is huge, valued at around US$584.45 billion when the food retail sector and the food service sector are combined. For quality products that meet the demands of Japanese consumers, which can be produced and delivered competitively, from companies willing to thoroughly research both the differences in consumer tastes and government regulations, it is possible to build an attractive market position in Japan. 

In 2015, U.S. exports of consumer ready foods totaled US$5.6 billion. Japan is the 3rd largest market for U.S. consumer food products after Canada and Mexico. That amount also accounted for over half of the agricultural total. Japan is also the 3rd largest U.S. export market for processed foods, totaling US$2.8 billion in 2015, which was 25% of the agricultural total.

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country and region specific data and research now.

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Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more


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