2020 Market Builder - Australia

2020 Market Builder - Australia

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2020 Market Builder - Australia

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Nov 01, 2019 - Oct 31, 2020

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Australia
Finding the right market and buyer for your product is the key to exporting success! This one-of-a-kind service offers packages especially designed to an exporter's needs and wants.

What are the Benefits to Your Company?

  • Flexible options (Market Scan and Rep Finder can be purchased separately)
  • Low risk way to ascertain the market’s climate (favorably or non-favorably)
  • Acquire valuable data regarding import regulations and restrictions to successfully enter the desired market
  • Discover competition and sales potential within a variety of retail and distribution facilities
  • One-on-one meetings with pre-qualified and interested buyers
  • In-market assistance (introductions, translation (if necessary) and follow-up assistance)
  • Cost-effectiveness
  • Specific insights to drive export sales 
  • Market specific/product specific results – customized for you

MarketScan: $450. RepFinder: $550.
Market Builder Package: $800. (Package includes MarketScan & RepFinder)

What's the Advantage of Using Market Builder?
Market Builder provides customized research to help your company uncover potential in international markets. It has two components:

Market Scan - Draws on In-Market Representative expertise to provide in-depth market research for a specific product.

  • Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
  • Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
  • Importation Analysis: Import regulations and restrictions affecting the importation of your product into a country.
  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.

Rep Finder - Our In-Market Representative facilitates direct meetings between your company and a select group of targeted importers.

  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.
  • In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication and interpretation and moderate meetings.

Products of Interest
In 2016 the top consumer oriented exports to Australia included pork and pork products, prepared foods, fresh fruits, dog and cat food, processed vegetables, tree nuts, processed fruit and snack foods. When you break down the aggregates into the product specifics at the HS level (six digits) you find the following: frozen pork, food preparations, whiskies, dog and cat food, fresh grapes, frozen potatoes, sauces and condiments, protein concentrates, cocoa preparations, fresh walnuts, prepared salmon and fresh cheese as well as soft drinks, baked goods, roasted nuts and animal feed.  

Get to know our Australian In-Market Representative
.

Country Profile
U.S. exports of agricultural products have grown almost 150% in the last ten years. In 2016, Australia imported nearly $1.3 billion of U.S. food and agricultural products, and consumer oriented products accounted for nearly 80% of U.S. total agricultural exports last year. The $1 billion and change ranked them 10th as a market for consumer food exports from the U.S. As a major commodity exporter, one of the world’s leaders in fact of meat and wheat, they don’t have much of an import dependence on them, but prefer the value added products from the U.S. 

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more

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