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2018 Market Builder - Hong Kong

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Nov 01, 2017 - Oct 31, 2018

Location: N/A

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Hong Kong
Finding the right market and buyer for your product is the key to exporting success! This one-of-a-kind service offers packages especially designed to an exporter's needs and wants.

What are the Benefits to Your Company?

  • Flexible options (Market Scan and Rep Finder can be purchased separately)
  • Low risk way to ascertain the market’s climate (favorably or non-favorably)
  • Acquire valuable data regarding import regulations and restrictions to successfully enter the desired market
  • Discover competition and sales potential within a variety of retail and distribution facilities
  • One-on-one meetings with pre-qualified and interested buyers
  • In-market assistance (introductions, translation (if necessary) and follow-up assistance)
  • Cost-effectiveness
  • Specific insights to drive export sales 
  • Market specific/product specific results – customized for you

MarketScan: $450. RepFinder: $550.
Market Builder Package: $800. (Package includes MarketScan & RepFinder)

What's the Advantage of Using Market Builder?
Market Builder provides customized research to help your company uncover potential in international markets. It has two components:

Market Scan - Draws on In-Market Representative expertise to provide in-depth market research for a specific product.

  • Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
  • Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
  • Importation Analysis: Import regulations and restrictions affecting the importation of your product into a country.
  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.

Rep Finder - Our In-Market Representative facilitates direct meetings between your company and a select group of targeted importers.

  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.
  • In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication and interpretation and moderate meetings.

Top U.S. exports of processed food products in 2014 included: 

  • Ingredients and beverages bases
  • Wine
  • Prepared/preserved beef
  • Cooked and prepared shellfish
  • Sausage casings and sausages
  • Ginseng roots
  • Dog and cat food
  • Chocolate
  • French fries
  • Other processed foods

Get to know our Hong Kong In-Market Representative, Robin Wang
Mr. Robin Wang, director of SMH, boasts more than 14 years of experience in importing, wholesaling and retail marketing and promotion of consumer goods in China. Specific food and agricultural product experience includes manufactured consumer oriented foods, fresh and dried fruits, candy and beverage and fresh & frozen seafood. Mr. Wang enjoys strong relations with relevant government and administrative authorities in China and has developed a significant professional network throughout China.

Country Profile
The Hong Kong market continues to be a strong destination for U.S. food and beverage products, with restaurant receipts and food retail sales of nearly US$12.9 billion and US$11.5 billion in 2014, an increase of 3.4% and 6.7%, respectively, over 2013. Furthermore, Hong Kong provides additional market opportunities as a major hub for global sourcing and transshipment point to major Asia-Pacific markets. U.S. products will continue to fare well due to relatively competitive prices and consumer confidence in the quality and safety of U.S. products. Hong Kong maintained its position as one of the top markets for U.S. consumer ready food products in 2015, as it continues to be a major buying center as well as transshipment point for China and Southeast Asia.  

U.S. exports of agricultural products totaled US$3.5 billion in 2015, a decrease of 12% compared to 2014. U.S. exports of consumer oriented food products to Hong Kong declined 13% to US$3.3 billion or nearly 93% of the agricultural total. Despite the decline in value Hong Kong remains the 4th largest consumer food export market. Hong Kong is also the 10th largest export market from the U.S. for processed foods.

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country and region specific data and research now.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more

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