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2018 Market Builder - India

2018 Market Builder - India

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2018 Market Builder - India

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Nov 01, 2017 - Oct 31, 2018


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Finding the right market and buyer for your product is the key to exporting success! This one-of-a-kind service offers packages especially designed to an exporter's needs and wants.

What are the Benefits to Your Company?

  • Flexible options (Market Scan and Rep Finder can be purchased separately)
  • Low risk way to ascertain the market’s climate (favorably or non-favorably)
  • Acquire valuable data regarding import regulations and restrictions to successfully enter the desired market
  • Discover competition and sales potential within a variety of retail and distribution facilities
  • One-on-one meetings with pre-qualified and interested buyers
  • In-market assistance (introductions, translation (if necessary) and follow-up assistance)
  • Cost-effectiveness
  • Specific insights to drive export sales 
  • Market specific/product specific results – customized for you

MarketScan: $450. RepFinder: $550.
Market Builder Package: $800. (Package includes MarketScan & RepFinder)

Services May Include:
What's the Advantage of Using Market Builder?
Market Builder provides customized research to help your company uncover potential in international markets. It has two components:

Market Scan - Draws on In-Market Representative expertise to provide in-depth market research for a specific product.

  • Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
  • Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
  • Importation Analysis: Import regulations and restrictions affecting the importation of your product into a country.
  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.

Rep Finder - Our In-Market Representative facilitates direct meetings between your company and a select group of targeted importers.

  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.
  • In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication and interpretation and moderate meetings.

Products of Interest
Top U.S. processed food exports in 2014 included other processed foods ingredients and beverage bases; cooked and prepared shellfish; protein concentrate; thickeners; lactose and syrups; chocolate; flavoring (vegetable saps and extracts); whiskies; prepared and preserved nuts and table condiments.

Get to know our India In-Market Representative, Keith Sunderlal
Mr. Sunderlal, a Master in Food & Resource Economics, from University of Florida, is heading SCS Agribusiness Consultants Pvt. Ltd., a premier agribusiness consultancy firm in India. Mr. Sunderlal has more than 20 years experience in international agribusiness & product marketing, trade and investment issues, perishable foods distribution, agri-project management and training. Mr. Sunderlal has consulting experience with firms based in United States and presently managing his own consulting practice in New Delhi, India. His firm represents many U.S. and other international cooperator groups in the booming South Asian market.

Country Profile
India’s bulk, intermediate, consumer-oriented, fishery and forestry imports grew from US$13.2 billion in 2009 to US$24.5 billion in 2014. Exports jumped from US$16.8 billion in 2009 to US$43 billion in 2014, as well. Imports of consumer-oriented foods, led by tree nuts and fresh and dried fruits essentially have doubled since 2009 to US$3.9 billion.

As such an emerging market, India has good potential for the consumption of U.S. food and agricultural products. U.S. exports of consumer oriented foods reached US$795.4 million in 2015, another new record high by 28%. India now ranks 15th as an export market for U.S. consumer food products. Total U.S. agricultural exports from the U.S. to India also grew nearly 17% and almost US$1.2 billion for the first time, so also a new record high. India is also a modest importer of processed foods from the U.S. totaling US$131.6 million in 2015, up 15%.

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country and region specific data and research now.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more


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