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2018 Market Builder - South Korea

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Nov 01, 2017 - Oct 31, 2018

Location: N/A

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South Korea
Finding the right market and buyer for your product is the key to exporting success! This one-of-a-kind service offers packages especially designed to an exporter's needs and wants.

What are the Benefits to Your Company?

  • Flexible options (Market Scan and Rep Finder can be purchased separately)
  • Low risk way to ascertain the market’s climate (favorably or non-favorably)
  • Acquire valuable data regarding import regulations and restrictions to successfully enter the desired market
  • Discover competition and sales potential within a variety of retail and distribution facilities
  • One-on-one meetings with pre-qualified and interested buyers
  • In-market assistance (introductions, translation (if necessary) and follow-up assistance)
  • Cost-effectiveness
  • Specific insights to drive export sales 
  • Market specific/product specific results – customized for you

MarketScan: $450. RepFinder: $550.
Market Builder Package: $800. (Package includes MarketScan & RepFinder)

What's the Advantage of Using Market Builder?
Market Builder provides customized research to help your company uncover potential in international markets. It has two components:

Market Scan - Draws on In-Market Representative expertise to provide in-depth market research for a specific product.

  • Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
  • Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
  • Importation Analysis: Import regulations and restrictions affecting the importation of your product into a country.
  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.

Rep Finder - Our In-Market Representative facilitates direct meetings between your company and a select group of targeted importers.

  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles.
  • In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication and interpretation and moderate meetings.

Products of Interest
Top U.S. exports of processed foods in 2014 included cheese; other processed foods; ingredients and beverage bases; surimi and minced fish; french fries; frozen/prepared fish roe and livers; juices; chocolate; baking inputs; mixes and dough; prepared/preserved meats; and dry beverages.  

Get to know our Korea In-Market Representative, Ken Yang
Mr. Yang has over 20 years experience in international trade, economic & business development, market research, and financial and investment advisory services both for private and public businesses. Ken has worked for American States for 18 years in Korea for the promotion of trade and foreign direct investment. He currently represents Food Export Associations, Northwest Cherry Growers and Pennsylvania Department of Community and Economic Development in the Korean market. Mr. Yang is working closely with over 400 Korean food buyers and distributors to provide food marketing services. Those buyers and distributors are from consumer goods, food and agricultural products, dairy, HRI, bakery, hardwood, fishery, food processing and manufacturing, retail, hypermarkets, PR & media, etc. Mr. Yang received a MBA in International Business from Sogang Graduate School of Business Administration. He and his wife have an 18-year old daughter, Soomin.

Country Profile
South Korea is the fifth largest export market for American agriculture.  Imports of American food and agricultural products into South Korea in 2015 were US$6.7 billion. Imports of consumer-oriented American products into South Korea amounted to US$3.3 billion in 2015, the 2nd highest total on record and one which reflects South Korean consumers’ increased demand for better value, quality and diversified taste. That amount reflected 49% of the agricultural and related products total. 

As a result, the United States should remain the leading agricultural exporter to South Korea with over 23% market share. 

South Korea is also a top market for U.S. processed food exports, which totaled nearly US$1.8 billion in 2015. Korea is the 4th largest market for U.S. processed foods.

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country and region specific data and research now.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more

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