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Food Show PLUS! at ANUGA 2017


Oct 06, 2017 - Oct 11, 2017

Location: Germany, Cologne

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Connect and Drive Sales
ANUGA is the leading show for the retail trade and food service market. U.S. exports of agricultural products increased 4% to US$2.2 billion in 2015. That ranked Germany 12th as an export market from the U.S., and the second largest in Europe. Exports of consumer ready food products from the U.S. represented 44.7% of the agricultural total, nearly US$1 billion.

Germany also ranked 14th as a U.S. processed food market, at US$529 million. Retail sales in the packaged food market in Germany had been estimated to reach US$88.1 billion in 2015. Currently, Germany is the 6th largest packaged food market in the world and the 2nd largest in the European Union (EU). That also represents a growth rate of 8.8% or US$8.9 billion since 2011. The forecast for growth in this market shows an increase of 3.6% or just over US$3.1 billion by 2020 to US$91.3 billion.

Early Registration Deadline: May 31, 2017 - $225
Registration Deadline: June 26, 2017 - $350

Services May Include

  • Introductions to qualified buyers 
  • Targeted invitations to buyers
  • Market briefing by local USDA, Foreign Agricultural Service
  • Local retail tour
  • Translation of up to 2 pages of materials
  • On-site show assistance by Food Export's In-Market Representative
  • Post-show lead qualifications

Additional Services ($50 per selection, no cap on number of services)

  • Interpreter during show hours
  • Translation of up to two pages of exhibitor material into local language
  • Store check
  • Follow-up assistance

Friday, October 6th
US Participants and Activity Coordinator arrive in Cologne
Show set-up
Self-guided retail tour

Saturday, October 7th
1st day of ANUGA (10am-6pm)

Sunday, October 8th
2nd day of ANUGA

Monday, October 9th
3rd day of ANUGA

Tuesday, October 10th
4th day of ANUGA

Wednesday, October 11th
Last day of ANUGA

Thursday, October 12th
Participants return to the US

Top U.S. exports of processed food products to EU-28 in 2015 included:

  • Food preparations
  • Distilled spirits
  • Beer and wine
  • Prepared/preserved seafood
  • Edible fats and oils
  • Processed fruit
  • Snack foods
  • Processed vegetables and pulses

Country Profile
Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country specific data and research now.

Export Intelligence Video Series
Take a look at the European market’s food industry and latest trends. 

Be Prepared. Take Advantage of our Complimentary Webinars
We offer a series of educational webinars. Webinars provide up to date exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more. View available webinars.

Food Export Helpline™
Even the most experienced exporters have questions from time to time. Whether you are new or a seasoned exporter take advantage of 1-1 support through the Food Export Helpline™. Learn more.

Ginseng Up Corporation Expands Export Success in Europe
In October 2015, Ginseng Up, from Worcester, the 2nd Congressional District of Massachusetts, attended the ANUGA show in Cologne, Germany where they utilized Food Export’s Food Show PLUS!™ services.  These services helped the Massachusetts beverage supplier make four new agent relationships, one of which helped them complete a sale worth $18,000 to Europe.

According to Gustavo Fayad, “I am very happy to be working with Food Export and have had great results from their activities.”

Ginseng Up is a producer of specialty beverages in the retail, convenience stores, and wholesale markets. Started in 1981, Ginseng up started crafting a soda packed with premium ginseng. The company has since innovated to offer a full line of all natural sodas and drinks, made without preservatives or high fructose corn syrup. To learn more about Ginseng Up’s products visit their website at:

Get Your Share!
Read about the success companies have attained by participating in Food Show PLUS!TM.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more


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