Food Show PLUS! at Seoul Food & Hotel

Food Show PLUS! at Seoul Food & Hotel

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Food Show PLUS! at Seoul Food & Hotel

DateLocation Website Wishlist

Sep 15, 2020 - Sep 18, 2020

Seoul, South Korea

Tradeshow Website

Food Show PLUS! Services

Food Show PLUS! Services

  • Face-to-Face Meetings. Pre-arranged meetings with qualified buyers will be arranged according to your profile and products.
  • Market Briefing. Pre-show intelligence from Food Export’s In-Market Representatives, covering regulations, trends, key players and more.
  • Retail Tour. Participants will be taken to tour a number of the leading supermarkets throughout metropolitan Seoul in order to understand the dynamic retail environment in the Korean market.
  • Invitations. Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number.
  • On-site Assistance. In-Market Representatives offer ongoing support during the show and answer any questions.
  • Post-Show Lead Analysis. The In-Market Representative will regularly sit down with participants to review and qualify leads, helping execute follow up much more efficiently and effectively.

Additional Services ($50 per selection, no cap on number of services)

  • Dedicated interpreter/assistant for your booth
  • Professional translation of up to two pages of marketing material into Korean
  • Store checks: Pre-event report with brand names, packages, sizes, pricing, for products similar to yours
  • Follow-up assistance: In-Market Representative will send messages and ensure responses to your top prospects in order to facilitate your post-show follow up.

Early Registration Deadline: February 8, 2021 - $225
Registration Deadline: March, 2021 - $350
Note: must be an exhibitor to receive Food Show PLUS! services.

Connect and Drive Sales

Seoul Food & Hotel 2021 provides participating companies with an opportunity to meet with key importers, distributors and industry buyers from retail, catering and hospitality trade across the of Korea. Seoul Food & Hotel is the biggest food show in South Korea, the fifth-largest export market for U.S. food and farm products. The event provides access to major food importers, distributors, hoteliers, restaurateurs, and retailers who are looking for food and beverages, wine and spirits, hospitality and food service products, and ingredients. As a nation of ever-evolving tastes and with a variety of developing food trends, Korea is one of Asia's most important nations for launching new and innovative products. 

Imports of American consumer oriented food products into Korea in 2018 are in a tremendous growth mode. They totaled over US$4.5 billion, an increase of 20% from the previous year at the same time and the highest total on record. Korea now ranked 4th as an overall destination for these products. Korea is also a top market for U.S. processed food exports, which totaled over US$2.6 billion in 2018 and grew 6% over the same period in the previous year. Korea is also the 4th largest market for U.S. processed food.
The U.S. remained the leading exporter of food and agricultural products to Korea with 25.5% market share. Despite escalated competition from export-oriented competitors, consumer-oriented American products continued to lead the expansion of the export market in Korea, which reflected Korean consumers’ increased demand for better value, quality and diversity. The Korea-United States Free Trade Agreement, (KORUS) implemented in 2012, coupled with on-going evolvement of the Korean food market, should generate greater export opportunities for American products in Korea in the coming years.

Tradeshow Information

2019 Post Show Report
If you are interested in exhibiting in the USA Pavilion, please contact Michele Aiken, Oak Overseas,, 704-837-1980 x303

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creation and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more. Learn more

Products of Interest

  • Beef
  • Pork
  • Poultry
  • Live and frozen fish
  • Crustaceans
  • Cheese and curd
  • Nuts
  • Fresh fruits
  • Sausages
  • Chocolate and sugar confectionery
  • Baked goods
  • Processed fruits and vegetables
  • Sauces and preparations

Preparation Assistance

South Korea Market Updates & Consumer Trends Webinar
View our recorded webinar "What's New in Korea: Market Updates & Consumer Trends" to learn if this market is right for you. Food Export's In-Market Representative Ken Yang discusses new opportunities and challenges for U.S. food and agricultural exporters and strategies and recommendations to compete in the Korean market.

Another webinar available is The Impact of the U.S. – Korea Free Trade Agreement 

We offer a series of educational webinars. Webinars provide up to date exporter intelligence for companies regarding logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more. View available webinars.

Country Profile
Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country specific data and research now.

Food Export Helpline™
Even the most experienced exporters have questions from time to time. Whether you are new or a seasoned exporter take advantage of 1-1 support through the Food Export Helpline™. Learn more.


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Each year, hundreds of U.S. suppliers participate in Food Export's programs. As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees. 

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