Food Show PLUS! at Expo ANTAD & Alimentaria 2020

Food Show PLUS! at Expo ANTAD & Alimentaria 2020

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Food Show PLUS! at Expo ANTAD & Alimentaria 2020

DateLocation Website Wishlist

Mar 30, 2020 - Apr 02, 2020

Guadalajara, Mexico

Tradeshow Website

Food Show PLUS! Services

Food Show PLUS! Services

  • Introductions to qualified buyers
    • ANTAD is the largest food show in Mexico and that drives the traffic of all the importers, distributors and buyers of food from the retail segment in Mexico. Food Export's IMR will take advantage of this situation and as they become present in the pavilion, introductions will be made. In addition, the IMR will reach out with exhibiting importer/distributor to invite the executives of business to come meet the USA companies at their booths.  

  • Targeted invitations to buyers
    • Participant’s brochure will be sent in Spanish to the IMR's entire database. The brochure will be part of an HTML invitation that will be sent through email. The invitation will promote the visit to the pavilion and will also invite buyers to request a specific time and date for a one on one business meeting.
  • Market briefing by local USDA, Foreign Agricultural Service
    • Coordination with the local FAS-USDA offices for the presentation of a market brief. This market brief will also include a presentation of the current labeling regulations affecting retail food products. A question and answer session will be possible.
  • Local retail tour
    • Retail tour to visit the main supermarkets. The stores that will be visited include and are not limited to Wal-Mart Supercenter, Sam’s Club, Costco, Superama, Chedraui and City Market (from LaComer Supermarkets who are the former owners of Comercial Mexicana).
  • On-site show assistance by Food Export's In-Market Representative
    • IMR staff will be at all times at the booths, during setup and during the trade show for any need that participating companies might have.

  • Post-show lead qualifications
    • The IMR will be able to interact with the USA company and to revise the list of prospects obtained during the trade show to make recommendations. [Recommendations from IMR are based in opinions and recent experiences with the companies recommended. Each company representative is fully responsible to judge business engagement.]

Additional Services ($50 per selection, no cap on number of services)

  • Dedicated interpreter/ assistant at your booth during show hours
    • The IMR will be able to help contract interpreters (who can serve as booth assistants) upon request. If additional “demonstrators” need to be contracted then that can be arranged, but companies will be responsible for paying the demonstrators directly in cash.

  • Professional translation of marketing material into Spanish (up to two pages)
    • Translation of brochures or spec sheets into Spanish. If the information is provided in high resolution PDFs or similar, it will be possible to deliver in the same format. This service does not include design.

  • A pre-event report ("Store Check") with brand names, packages, sizes, pricing, for products similar to yours
    • You may want to learn more about products that are currently being sold in the Mexican market. A store check service will allow you to know products, manufacturers and pricing. IMR will be able to provide in one service a visit to three different supermarkets and check up to eight products if these are available.

  • Personalized follow-up assistance with your top prospects after the show
    • After the show, the IMR will be able to write or translate a follow up letter for the use of the US participating company.


Food Export is Offering THREE Options for this Show!

4.5 sqm Turnkey Booth + Food Show PLUS! services
Early Registration Deadline: November 13, 2019 - $2,500 
Registration Deadline: January 8, 2020 - $2,700

9 sqm Turnkey Booth + Food Show PLUS! services
Early Registration Deadline: November 13, 2019 - $4,500 
Registration Deadline: January 8, 2020 - $4,800

ANTAD 2019 Floor Plan
Booth assignments are determined on a first come first serve basis.

Food Show PLUS! only 

Early Registration Deadline: November 13, 2019 - $225 
Registration Deadline: January 8, 2020 - $350

Connect and Drive Sales

EXPO ANTAD & Alimentaria 2020 is Mexico's and Latin America's largest food and supermarket show. Mexico continues to be one of the largest and fastest growing markets for U.S. agricultural products. With the geographical advantage of a long land border and an FTA that has virtually eliminated duties on all agricultural and food products, Mexico is a natural market for U.S. exporters.

Mexico remains one of the largest and most consistent markets for U.S. agricultural products.  With the geographical advantage of a long land border and an FTA that has eliminated duties on all agricultural and food products, Mexico is a natural market for U.S. exporters.

In 2018 Mexico passed China to once again become the 2nd largest market for U.S. agricultural products from the U.S. In 2018, U.S. exports of consumer-ready food products added up to nearly US$8.6 billion, an increase of 3% from the same period in 2017.  Mexico remains the 2nd largest export market for consumer ready products.  

Mexico also imports a considerable amount of U.S. processed foods as well.  In 2018 it added up to US$5.9 billion, ranking 2ndin the world and an increase of 2%. 

Tradeshow Information

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creation and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more. Learn more

Products of Interest

  • Processed/Prepared Dairy Products
  • Food Preparations
  • Syrups And Sweeteners
  • Prepared/Preserved Meats
  • Fats And Oils
  • Processed Vegetables And Pulses
  • Chocolate And Confectionery
  • Condiments and sauces

Preparation Assistance

Country Profile
Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country specific data and research now.

Export Intelligence Video Series
Key partners and export business await your company in Mexico the number two trading partner to the United States! Raul Caballero has served U.S. exporting companies as an In-Market Representative for Food Export for over 18 years. This video includes his expertise on trends in the market, an overview of the top food-focused trade shows in Mexico, how to correctly label your retail products for the market and more.

Be Prepared. Take Advantage of our Complimentary Webinars
We offer a series of educational webinars. Webinars provide up to date exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more. View available webinars.

Food Export Helpline™
Even the most experienced exporters have questions from time to time. Whether you are new or a seasoned exporter take advantage of 1-1 support through the Food Export Helpline™. Learn more.

Why to exhibit at Expo ANTAD & Alimentaria

In-Market Representative Raul Caballero explains the advantages of exhibiting at Expo ANTAD & Alimentaria and the benefits of participating in Food Show PLUS!


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Each year, hundreds of U.S. suppliers participate in Food Export's programs. As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees. 

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