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Food Show PLUS! at SIAL China 2019

Food Show PLUS! at SIAL China 2019

Early Bird Registration

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Food Show PLUS! at SIAL China 2019

DateLocation Website Wishlist

May 13, 2019 - May 16, 2019

Shanghai, China

Tradeshow Website

Food Show PLUS! Services

Food Show PLUS! Services

  • Market Briefing. Pre-show intelligence from local USDA staff, covering regulations, trends, key players and more.
  • Retail Tour.  With a self-guided retail tour, gain first-hand knowledge of the competitors, positioning, pricing and packaging of products that are on the store shelves in the Chinese market.
  • Meet Buyers. Based on the profile of U.S. company, their product line as well as their target for the market (meeting with importer/distributor, finding retail partners, seeking opportunities for E-commerce etc.), the In-Market Rep will reach out to specific pre-qualified buyers in their database and introduce the U.S. company/product to them. After obtaining the confirmation and interest from the buyer, match-making meetings will be set up and a meeting schedule with buyer profiles will be sent to the U.S. company prior to the show.
  • On-site Assistance.  Food Export’s In Market Representative will have a team onsite from setup day throughout to the last day of the show, providing assistance in booth setup, bringing buyers to the booth for meetings and other support if needed.
  • Post-Show Lead Analysis. U.S. companies can send trade leads to the In-Market Rep and the Rep will provide evaluation of the buyer quality.

Additional Services ($50 per selection, no cap on number of services)

  • Dedicated Interpreter/assistant for you booth
  • Professional translation of up to two pages of marketing material into the appropriate language
  • Store checks: Pre-event report with brand names, packages, sizes, pricing for products similar to yours.
  • Follow-up assistance: In-Market Representative will craft messages for your top prospects and monitor responses in order to facilitate your post-show follow up

Early Registration Deadline: February 15, 2019 - $225
Registration Deadline: March 8, 2019 - $350
Note: You must be an exhibitor to receive Food Show PLUS! services.

Connect and Drive Sales

Food Export will provide our Food Show PLUS!™ services at the SIAL China trade show, the largest and fastest growing food show in China. Develop business with buyers and decision-makers for both retail and food service in the top U.S. export market. 

In 2017, U.S. exports of consumer oriented food products to China increased 12% to US$2.4 billion. China remains the 6th largest market for consumer ready food products from the U.S. China also remains the 5th largest market for the export of U.S. processed foods, totaling nearly US$1.9 billion in 2017, an increase of 10% from the prior year. China’s expanding economy, rising disposable incomes and urbanization are driving robust demand for imported food and beverage products. 

Tradeshow Information

Registration for USA Pavilion SIAL China 2019 is now open! If you are interested in exhibiting, please contact Eric Halsten, IMEX Management,, 704-365-0041

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creation and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more. Learn more

Products of Interest

  • Snacks
  • Dried fruit
  • Tree nut
  • Confectionery
  • Sauces & condiments
  • Biscuits & cookies
  • Dairy
  • Beverages
  • Wine
  • Frozen food

Preparation Assistance

Country Profile
Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country specific data and research now.

Be Prepared. Take Advantage of our Complimentary Webinars
We offer a series of educational webinars. Webinars provide up to date exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more. View available webinars.

Food Export Helpline™
Even the most experienced exporters have questions from time to time. Whether you are new or a seasoned exporter take advantage of 1-1 support through the Food Export Helpline™. Learn more.


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Success Stories

Each year, hundreds of U.S. suppliers participate in Food Export's programs. As a result, companies are successful at generating new export sales, establishing new distributorships, expanding their production facilities, and hiring additional employees. 

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