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Food Show PLUS! at SIAL China 2018


May 15, 2018 - May 18, 2018

Location: Shanghai, China

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Connect and Drive Sales
Food Export will provide our Food Show PLUS!™ services at the SIAL China trade show, the largest and fastest growing food show in China. Develop business with buyers and decision-makers for both retail and food service in the top U.S. export market. 

In 2016, U.S. exports of consumer oriented food products to China was US$2.2 billion. China remains the 6th largest market for consumer ready food products from the U.S. China also remains the 5th largest market for the export of U.S. processed foods, totaling US$1.7 billion in 2016. Retail sales in the packaged food market in China had been estimated to reach nearly US$226.3 billion in 2016. That represents a growth rate of 29.5% or US$51.5 billion since 2012. The forecast for growth in this market is outstanding. By the year 2021, the retail sales in the packaged food market in China are expected to reach nearly US$309.6 billion, a growth rate of 30.1% or US$71.5 billion.

Early Registration Deadline: January 26, 2018 - $225
Registration Deadline: February 23, 2018 - $350

Show Information & Exhibition Booth Contacts
Registration for USA Pavilion SIAL China 2018 is now open! If you are interested in exhibiting, please contact Kelly Wheatley, IMEX Management, KellyW@ImexManagement.com, 704-365-0041.

Services May Include

  • Introductions to qualified buyers 
  • Targeted invitations to buyers
  • Market briefing by local USDA, Foreign Agricultural Service
  • Local retail tour
  • On-site show assistance by Food Export's In-Market Representative
  • Post-show lead qualifications

Additional Services ($50 per selection, no cap on number of services)

  • Interpreter during show hours
  • Translation of up to two pages of exhibitor material into local language
  • Store checks
  • Follow-up assistance

Top U.S. products in demand:

  • Processed/prepared dairy products
  • Prepared/preserved seafood
  • Food preparations
  • Prepared/preserved meats
  • Processed fruit
  • Vegetables and pulses
  • Snack foods
  • Beer and wine
  • Syrups and sweetners

Restricted and/or Unsuitable Products

  • GMO products
  • Pork
  • Beef
  • Poultry
  • Fresh fruit

Country Profile
Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country specific data and research now.

Be Prepared. Take Advantage of our Complimentary Webinars
We offer a series of educational webinars. Webinars provide up to date exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more. View available webinars.

Food Export Helpline™
Even the most experienced exporters have questions from time to time. Whether you are new or a seasoned exporter take advantage of 1-1 support through the Food Export Helpline™. Learn more.

Wisconsin Supplier Achieves Export Success in China
Badger State Fruit Processing, located in Pittsville, Wisconsin, is a family owned business and the largest independent supplier of cranberry products in the United States.  They note that, “They are cranberry specialists.” Situated in the heart of cranberry country, they do it all. This Wisconsin supplier prides themselves on being cranberry growers, cranberry processors, cranberry warehousers and cranberry transporters.

In May of 2015, Badger State Fruit Processing attended the SIAL China Show in Shanghai, China. They utilized Food Export’s Food Show PLUS!™ services to enhance their tradeshow experience. Through pre-arranged buyer meetings the Wisconsin supplier was able to report $200,000 in sales after the show. This sale marks a 20% increase in export sales and a first time sale to China.

Badger State Fruit Processing has annual production of over 2 million gallons of cranberry juice concentrate and 5 million gallons of single strength juice. Gardner added Premium Dried Cranberries to their product portfolio in 2013 with the completion of their state of the art sweetened dried cranberry facility. The annual production of the plant is 25 million pounds of finished product with further expansion to be completed in 2016. Badger State Fruit Processing works in the retail, food service and private label markets. 

Get Your Share!
Read about the success companies have attained by participating in Food Show PLUS!TM.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more


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