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Food Show PLUS! at FHA (Food & Hotel Asia) 2018


Apr 23, 2018 - Apr 27, 2018

Location: Singapore

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Connect and Drive Sales
Food&HotelAsia (FHA) 2018 will bring to the market a myriad of food and hospitality products from around the world. With 40 years of experience in Asia’s food and hospitality industry, FHA boasts of its ability to understand exhibitors’ needs and delivers the right profile of high quality buyers to them. Spread across 119,500sqm of exhibition area, FHA2018 is expected to serve an estimated 78,000 trade visitors from over 100 countries/regions.

Early Registration Deadline: February 2, 2018 - $225 
Registration Deadline: February 23, 2018 - $350
Note: must be an exhibitor to receive Food Show PLUS! services.

Show Information & Exhibition Booth Contacts
Registration for USA Pavilion at FHA2018 is now open! If you are interested in exhibiting, please contact Michele Zichy, Oak Overseas,, 704-837-1980 x303.

Services Include:

  • Introductions.  Our In-Market Representatives will personally bring buyers to your booth from Singapore, Malaysia, Thailand, and the Philippines for face-to-face introductions.
  • Scheduled Meetings.  Food Export is bringing qualified buyers from Cambodia and Vietnam to the show, all available for pre-scheduled appointments.
  • Market Briefing.  Pre-show intelligence from Food Export’s In-Market Representatives, covering regulations, trends, key players and more.
  • Retail Tour.  Participants will be taken to tour a number of the leading supermarkets throughout Singapore in order to understand the dynamic retail environment.
  • Invitations.  Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number.
  • On-site Assistance.  In-Market Representatives offer ongoing support during the show and answer any questions.
  • Post-Show Lead Analysis.  The In-Market Representative will regularly sit down with participants to review and qualify leads, helping execute follow up much more efficiently and effectively.

Additional Services ($50 per selection, no cap on number of services)

  • Dedicated interpreter/assistant for your booth
  • Professional translation of up to two pages of marketing material into language of your choice
  • Store checks: Pre-event report with brand names, packages, sizes, pricing, for products similar to yours
  • Follow-up assistance: In-Market Representative will send messages and ensure responses to your top prospects in order to facilitate your post-show follow up.

Sunday April 22nd
Participants arrive in Singapore

Monday April 23rd
Set up booths; market briefing; retail tour

Tuesday April 24th
Trade show; scheduled meetings with buyers

Wednesday April 25th
Trade show; scheduled meetings with buyers

Thursday April 26th
Trade show; scheduled meetings with buyers

Friday April 27th
Participants depart


Top U.S. processed food exports to Singapore included:

  • Ingredients and beverage bases
  • Chocolate
  • Distilled spirits
  • Whey protein
  • Lactose and syrups
  • French fries
  • Powdered milk and dry beverages
  • Other processed foods

Country Profile
Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country specific data and research now.

Export Intelligence Video Series
Get insight into the Southeast Asian market for exports with In-Market Representative, Richard Lieu's assessment on trends, how to be successful and more.

Be Prepared. Take Advantage of our Complimentary Webinars
We offer a series of educational webinars. Webinars provide up to date exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more. View available webinars.

Food Export Helpline™
Even the most experienced exporters have questions from time to time. Whether you are new or a seasoned exporter take advantage of 1-1 support through the Food Export Helpline™. Learn more.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more


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