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Food Show PLUS! at South America Trade Shows


Jan 01, 2017 - Dec 31, 2017

Location: South America

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Food Show PLUS!™ shortens your learning curve at international tradeshows so you are a more prepared and effective exhibitor. Our Food Show PLUS!TM services make exhibiting internationally easy, so you can focus on selling product. All assistance is provided by our In-Market Representatives who are knowledgeable about the country’s food industry.

South America remains the 5th largest region for U.S. agricultural exports even in an off year.  U.S. exports of food and agricultural products to South America dropped 21% in 2015, to a total of just over US$6.4 billion, down from the record high of US$8 billion in 2014.  Of the total export value 26%, or just over US$1.7 billion were of the consumer oriented variety, down 13%.  

South America is also the 5th largest region for U.S. processed food exports, totaling over US$1.8 billion in 2015, down 8%.  The countries included in this assessment include the countries of Brazil, Chile, Colombia and Peru.  

Food Show PLUS!TM Service Include:

  • Introductions to qualified buyers 
  • Targeted invitations to buyers
  • Market briefing by local USDA, Foreign Agricultural Service
  • Local retail tour
  • On-site show assistance by Food Export's In-Market Representative
  • Post-show lead qualifications

Registration Fee: $350

Food Show PLUS!TM services available at the following tradeshows:

Super Rio Expofood - Brazil
March 21-23, 2017

Fispal Food Service - Brazil
June 6-9, 2017

Fi South America - Brazil
August 22-24, 2017

Expoalimentaria - Peru


Top processed food products exported to South America in 2015 included:

  • Food preparations
  • Chocolate and confectionery
  • Processed/prepared dairy products
  • Condiments and sauces
  • Fats and oils
  • Non-alcoholic beverages
  • Prepared/preserved meats
  • Beer and wine

Country Profile
Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country and region specific data and research now.


U.S. Food Producers use Food Export's Focused Trade Mission to Explore Opportunities in Brazil
In May 2016, eight Midwest and Northeast food products producers participated in the Focused Trade Mission to Brazil for Retail & Food Service Products. During the Trade Mission, the companies received a market briefing at the U.S. Embassy, attended a tour of local food retail stores, and met one-on-one with food products buyers and importers at the international APAS Show that took place in Sao Paulo May 3 - 5. The U.S. participants represented a wide range of products including healthy snacks, bakery products, sauces, non-dairy (nut) beverages, cheese products, and ice cream and ice cream mixes.  

One participant was Kontos Foods Inc., located in Paterson, New Jersey.  For more than 60 years, Kontos Foods has been producing authentic flatbread, fillo and other products using traditional techniques to ensure the highest quality. The company’s Marketing Director, and the Export Sales Director spent three days meeting with importers and other potential customers. In terms of the on-site experience, the Marketing Director commented that the “high level of market intelligence, commitment and passion” supplied by the Food Export In-Market Representative team helped to maximize effectiveness during their brief time in the market. He further commented that “It was a pleasure working with such a high level of sales and marketing professionals who truly understood the intricacies of the Brazilian marketplace.” The company is engaged in follow-up with contacts made during the trade mission in order to move discussions to the next level.

Herr Foods of Nottingham, Pennsylvania, in the 16th Congressional District, also traveled to Sao Paulo, Brazil with Food Export. At the event, the International Sales Manager for Herr Foods met with various foreign buyers and organizations. In July Herr’s shipped an order for approximately $15,000 worth of snack food products as a result of the mission. She commented, “I am truly pleased for the work you guys did to make the Trade Mission trip to Brazil a very successful event.  I have to say your team went above and beyond looking after each one of us participants.”

Kinesis for Markets Merging in America (KIMMA), from Saint Paul, Minnesota, was another participant with the Focused Trade Mission to Brazil.  In Brazil, they participated in a retail tour of the market, took advantage of the pre-event market research and assistance from Food Export’s In-Market Representative, and one-on-one meetings with buyers to get a better understanding of the market. As a result of these services, KIMMA reported an astonishing $80,000 in projected sales. Their success did not stop there however. There were also five new agent relationships made and 25 new foreign contacts.  "It has been a true pleasure to participate in this Trade Mission to Brazil, which is the most effective one I've ever had the opportunity to participate in. If we could clone this team and send them to every targeted market, we would be able to triple our exports within a year!". The CEO and Trade & Development Specialist with KIMMA had this to say about the trade mission, “The Trade Mission to Brazil was a tremendous success! I found the best suitable distributor for my products, and the conversations are moving forward to bring their products to this market. I was blown away by the quality of the services that the In-Market Representative’s office provided for us. That, along with the quality of the meetings arranged, surpassed my expectations for overseas trade offices' performance.”

The overall outcome for the participants was extremely positive, with companies reporting aggregated on-site sales of more than $3 million.  From these initial orders, the first shipment sailed for Brazil within a few weeks of the mission. In addition to actual and projected sales, the mission participants reported the number of high-prospect buyer contacts in excess of 75 and more than 25 distribution partner contacts. 

Get Your Share!
Read about the success companies have attained utilizing Food Show PLUS!TM.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more


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