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Food Show PLUS! at Southeast Asia Trade Shows


Jan 01, 2017 - Dec 31, 2017

Location: Southeast Asia

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Food Show PLUS!™ shortens your learning curve at international tradeshows so you are a more prepared and effective exhibitor. Our Food Show PLUS!TM services make exhibiting internationally easy, so you can focus on selling product. All assistance is provided by our In-Market Representatives who are knowledgeable about the country’s food industry.

The Southeast Asian region is defined as Union of Burma (Myanmar), Cambodia, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, all members of the Association of Southeast Asian Nations, or ASEAN.  The region remains the 4th largest market for U.S. agricultural exports despite an off year.  These countries, accounted for nearly all of the US$10 billion in U.S. exports of food and agricultural products to the region in 2015, a decline of 12%.  Of that amount just over US$3.4 billion or nearly 34% were exports of consumer ready products.  There is a growing demand from consumers for Western-style food products and dependence on imported food items makes Southeast Asia an attractive market for U.S. food and agricultural exporters. 

The Southeast Asian region is also the 4th largest market for the export of U.S. processed foods as well, totaling US$3.3 billion in 2015, or nearly 33% of the agricultural total.  

Food Show PLUS!TM Service Include:

  • Introductions to qualified buyers 
  • Targeted invitations to buyers
  • Market briefing by local USDA, Foreign Agricultural Service
  • Local retail tour
  • On-site show assistance by Food Export's In-Market Representative
  • Post-show lead qualifications

Registration Fee: $350

Food Show PLUS!TM services available at the following tradeshows:

VIV Asia
March 15-17, 2017

Food and Hotel Indonesia
April 5-8, 2017

Food and Hotel Vietnam
April 25-27, 2017

IFEX Philippines
May 19-21, 2017

THAIFEX - World of Food Asia
May 31 - June 4, 2017

Malaysian International Food & Beverage Trade Fair
August 9-11, 2017

Vietfood & Beverage - ProPack Vietnam
August 9-12, 2017

Fi Asia
September 13-15, 2017

Top processed food products exported to Southeast Asia in 2015 included:

  • Food preparations
  • Processed/prepared dairy products
  • Processed vegetables and pulses
  • Non-alcoholic beverages
  • Prepared/preserved seafood
  • Syrups and sweeteners
  • Chocolate and confectionery
  • Snack foods

Country Profile
Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country and region specific data and research now.


East-West International Group benefits from Food Export
In April 2016, East-West International Group, located in Moreland Hills, Ohio, in Ohio’s 14th Congressional District, participated in the Food Export’s Food Show PLUS!™ service offered at Food & Hotel Asia. While there, East-West made eight new buyer contacts, and established three new agent relationships throughout the Southeast Asia market. As a direct result of their experience, East-West International anticipates export sales of approximately $100,000 from buyers in Singapore, Indonesia, Cambodia, and Vietnam.

According to Jiunn-Der Wu, President of East-West International Group, “We had not participated in FHA show for many years due to the lack of serious buyers. This year we had participated both FHA and Food Show PLUS! and met so many serious buyers from Singapore, Malaysia, Indonesia, Vietnam, Thailand, China and Hong Kong. We are on the negotiating process for several orders and anticipated final outcome soon”.

Wu also mentioned that East-West International Group has recently closed deals for Philippines, Taiwan, Korea and Vietnam using Food Export and sponsored activities.

East-West International is an export management company for a multitude of packaged food and beverage product brands.

Get your Share!
Read about the success companies have attained utilizing Food Show PLUS!TM.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more


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