Focused Trade Mission to Panama

Focused Trade Mission to Panama

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Focused Trade Mission to Panama

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Oct 29, 2019 - Oct 30, 2019

Panama City, Panama

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Panama continues to be one of the healthiest economies of the region. Major infrastructure projects such as line two of the metro, a new bridge over the canal, and the completion of the canal expansion during 2016 boosted to the economy. The amount of hotels continues to increase and restaurants are always on the rise. That, in conjunction with Panama’s location and modern infrastructure and convenient laws makes it the perfect place for multinational companies, retirees and holding international meetings and conventions.

The U.S.-Panama Trade Promotion Agreement (TPA) entered into force on October 31, 2012. U.S. agricultural exports have already benefitted. Almost half of current trade received immediate duty-free treatment, with most of the remaining tariffs to be eliminated within 15 years. Panama will eliminate duties on high-quality beef, frozen turkeys, soybeans, soybean meal, crude soybean and corn oil, almost all fruit and fruit products, wheat, peanuts, whey, cotton, and many processed products. The Agreement also provides duty-free access for specified volumes of some agricultural products through Tariff Rate Quotas (TRQ).

Consumer attitudes and many brand preferences are similar to the U.S., whose television, radio and magazines are all available and popular in Panama. Panamanians frequently travel to the U.S. for vacation, medical treatment, study and business. Their buying patterns and tastes are similar to those of U.S. consumers. U.S. goods and services enjoy a reputation for high quality and are highly competitive. 

Consumer oriented food products continue to be the most important category of U.S. agricultural exports to Panama. They totaled US$376.7 million in 2017, 58% of the agricultural total. Panama is the largest export market in Central for processed food products from the U.S., importing US$364.8 million in processed foods from the U.S in 2017, 57% of the agricultural total.

Early Registration Deadline: June 24, 2019 - $400 
Registration Deadline: August 19, 2019 - $600

Services May Include:

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research
  • Market briefing by local USDA, Foreign Agricultural Service
  • Retail store tour
  • Table top showcase and trade reception
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • Translation of up to 2 pages of materials to Spanish
  • Interpreter
  • On-site assistance by Food Export's In-Market Representative
  • Identifying top leads and follow-up letter

Monday, October 28th, 2019:
Arrival in Panama City

Tuesday, October 29th, 2019:
Market Briefing
Retail Store tour
One-on-one meetings
Trade Reception

Wednesday, October 30th, 2019:
One-on-one meetings

Thursday, October 31st, 2019:
Depart to USA

Top U.S. processed food exports to Panama included:

  • Food preparations
  • Processed/prepared dairy products
  • Non-alcoholic beverages
  • Snack foods
  • Prepared/preserved meats
  • Distilled spirits and other alcoholic beverages
  • Chocolate and confectionery
  • Processed/preserved vegetables and pulses
  • Beer and wine

Country Profile
Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country specific data and research now.

Export Intelligence Video Series
Importers, distributors, market research, trends, CAFTA-DR and more are the topics of the Central America overview. In-Market Representative for Costa Rica, Honduras, Nicaragua and Panama, Tatiana Quiros, provides insight into the right market strategy for Central America.

Be Prepared. Take Advantage of our Complimentary Webinars
We offer a series of educational webinars. Webinars provide up to date exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more. View available webinars.

Food Export Helpline™
Even the most experienced exporters have questions from time to time. Whether you are new or a seasoned exporter take advantage of 1-1 support through the Food Export Helpline™. Learn more.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more


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