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Focused Trade Mission to Vancouver for Specialty, Natural, and Private Label Products


Feb 14, 2017 - Feb 15, 2017

Location: Canada, Vancouver

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Connect and Drive Sales
In 2015, U.S. agricultural exports to Canada accounted for over 15.7% of total U.S. food and agricultural product exports of US$133 billion. Canada remains the top market for U.S. exports of consumer-oriented products. U.S. exports of these products reached a US$16.7 billion in 2015.  

This amount is more than twice that of the #2 consumer food export market Mexico. This also accounted for nearly 80% of total U.S. food and agricultural product exports to Canada. Canada is also the top market for U.S. processed food exports, totaling more than US$13 billion in 2015, again more than twice the value of Mexico.

Retail sales in the packaged food market reached over US$42.6 billion in 2015. That ranks Canada the 11th largest foreign market in the world. That also represented a growth rate of nearly 10% or over US$3.8 billion from 2011. They also forecast growth in this category to reach over US$46.6 billion by 2020. This is an increase of nearly US$3 billion, and a period growth of nearly 7% from 2016.

Healthy eating has been a growing trend in Canada over the last several years. As a result, many Canadians have become more aware of what their food contains and have identified certain ingredients they would like to exclude. Demand for foods that are free of gluten, trans-fats, sugar and/or lactose is growing. Functional foods and organics also continue to be popular. Voluntary sodium reductions are taking place in processed products of all kind to take advantage of this trend.

Early Registration Deadline: October 21, 2016 - $400 
Registration Deadline: November 22, 2016 - $600

Services May Include:

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation analysis and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service and retail store tour
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • Table top showcase and trade reception
  • On-site assistance by Food Export's In-Market Representative.

February 13, 2017
Companies arrive in Vancouver
No-host dinner (optional): 7:00 pm

February 14, 2017
Overview of Canadian Market: 8:00 - 9:30 am
Retail tour: 9:45 - 4:30 pm

February 15 , 2017
Companies set up table-tops: 7:30 - 8:30 am
One-on-one meetings: 8:30 - 12:30 pm
Labeling presentation (working lunch): 12:30 - 1:30 pm
One-on-one meetings: 1:30 - 4:30 pm

February 16, 2017
Companies depart

Top U.S. products in demand:

  • Non-alcoholic beverages
  • Food preparations
  • Baked snack foods
  • Chocolate
  • Prepared/preserved meat
  • Pasta
  • Processed cereals
  • Condiments and sauces

Country Profile
Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country specific data and research now.

Export Intelligence Video Series
Food Export’s Canadian In-Market Representative Kathy Boyce discusses the latest trends, common mistakes first-time exporters make and how lifestyles and tastes differ within Canada’s regions.

Be Prepared. Take Advantage of our Complimentary Webinars
We offer a series of educational webinars. Webinars provide up to date exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more. View available webinars.

Food Export Helpline™
Even the most experienced exporters have questions from time to time. Whether you are new or a seasoned exporter take advantage of 1-1 support through the Food Export Helpline™. Learn more.

NECCO Candy Makes a Sweet Sale in Canada
In February, 2015, NECCO, a privately held company of American Capital Company, located in Revere, Massachusetts, in the 5th Congressional District, attended the Focused Trade Mission to Vancouver, Canada for Retail, Food Service & Specialty Products where they secured distribution with two new distributors.  On site at the mission, they were successful in lining up annual projected sales over $50,000 USD from various Canadian confectionary distributors and manufacturers.

According to Director, Thomas Leonard, “As a Director at NECCO, I got the company involved with Food Export two years ago and have attended five Buyers Missions and two seminars. Because we are new to the International market, we have had a slow start, but we are now accepted into the Branded Program and can continue on. The Canada effort via Food Export’s Canadian In-Market Representative, Kathy Boyce, has been most satisfactory.” As a result of this mission and a Canadian Seminar in Portland, Maine, NECCO found and employed a Canadian Sales Management team, found new distributors, established private label items and started Canadian packaging designs.  With going into the Branded Program they hope to offset the US vs. Canadian Dollar currency liability thru good marketing. This participation helped convince their senior management that Canada is their best launch into International Business.                            

NECCO is a producer of Necco Wafers, Sweethearts Valentines Candy, Canada Mints, Mighty Malt Balls, Clark Bars, Bulk Candy and Haviland Thin Mints in the Retail Segment.

Get Your Share!
Read about the success companies have attained by participating in Focused Trade Missions.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more


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