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Focused Trade Mission to Guatemala for Retail and Foodservice Products


Jul 27, 2017 - Jul 28, 2017

Location: Guatemala

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Connect and Drive Sales
Guatemala is the largest market for U.S. exports of agricultural products in Central America. Total U.S. food and agricultural exports to Guatemala decreased 4% to just over US$1.1 billion in 2015. Consumer ready food product exports from the U.S. dropped 1% to US$366.5 million in 2015. That amount was also 34% of the agricultural total. Guatemala imported US$283.9 million in U.S. processed foods in 2015, growth of 3% from 2014.

The expanding supermarket industry is contributing to strong prospects for sales of imported foods. The increase is due to strong growth in outlets, changing purchasing habits among consumers, and increased brand awareness. Guatemalan consumers are accustomed to U.S. products and they have grown up with them. Many Guatemalans have traveled to the U.S. and have been introduced to American food products. U.S. products are viewed by consumers as higher quality and are preferred to other imports. Culturally, Guatemalans have adopted much of the U.S. culture, such as music, sports, fashion and fast food. 

2015 retail sales of packaged food products in Guatemala reached over US$6 billion. Guatemala remains the largest packaged food market in Central America. This also represents an increase of nearly US$2 billion or 49.9% from 2011. They also forecast the packaged food market to grow to nearly US$7.2 billion by 2020, an increase of US$976.8 million and 16%.

Guatemala is a major importer of raw materials and ingredients for food processing; therefore, U.S. ingredients have a great opportunity to increase exports to supply the industry. In 2014, Guatemala imported US$2.5 billion of agricultural, food, fishery, and forestry products from the world.  That same year, the U.S. exported US$406.3 million in bulk commodities such as wheat, yellow corn, rice, soybeans, oilseeds, cotton, and pulses; exports of intermediate products totaled US$343.5 and the most imported products were soybean meal and oils, sugar, sweeteners, beverage bases, feeds, and fodders. Consumer-oriented products also had a record year in 2014, and products such as beef, pork, poultry, dairy products, and fresh fruits are among the most exported products to Guatemala from the U.S. Thus, U.S. suppliers have a good opportunity to export raw materials and intermediate products for further processing in Guatemala’s food industry.  

Early Registration Deadline: March 27, 2017 - $400 
Registration Deadline: May 1, 2017 - $600

Visit Two Markets At Once! Register for Two Back-to-Back Missions and Save!
Register for the Focused Trade Mission to Colombia for Retail and Food Service Products.

Register by the early deadline and receive each mission for only $325. After the early deadline, receive each mission for the only $425.*

*Registration for both missions must occur on the same transaction to be eligible for the discount. If one of the mission registrations is cancelled, the discount is forfeited for the remaining mission.

Services May Include:

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation analysis and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service and retail store tour
  • Product table top showcase and trade reception
  • Identifying top leads
  • Dedicated interpreter
  • Inclusion in Trade Mission brochure containing your company profile, contact details and products lines
  • On-site assistance by Food Export's In-Market Representative

July 26
Arrive in Guatemala City

July 27
In Market Briefing by local USDA, Foreign Agricultural Service
Retail Tour
One-on-one meetings
Networking reception with table top showcase

July 28
One-on-one meetings
Continue Retail Tour 

July 29
Departure day 

Top U.S. products in demand:

  • Food preparations
  • Fats and oils
  • Prepared/preserved meats
  • Processed vegetables and pulses
  • Processed/prepared dairy products
  • Chocolate and confectionery
  • Snack foods
  • Condiments and sauces

Country Profile
Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country specific data and research now.

Export Intelligence Video Series
Get insight into the Guatemalan market for exports with In-Market Representative, Debbie Corado's assessment on trends, how to be successful and more.

Be Prepared. Take Advantage of our Complimentary Webinars
We offer a series of educational webinars. Webinars provide up to date exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more. View available webinars.

Food Export Helpline™
Even the most experienced exporters have questions from time to time. Whether you are new or a seasoned exporter take advantage of 1-1 support through the Food Export Helpline™. Learn more.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more


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