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Focused Trade Mission to Mexico for Food Ingredients


Sep 26, 2017 - Sep 28, 2017

Location: Mexico, Mexico City

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Connect and Drive Sales
Mexico continues to be a growth market representing one of the best opportunities in the world for U.S. products. Mexico has become one of the largest and fastest growing markets for U.S. agricultural products.U.S. exports of agricultural products to Mexico grew 1% to US$17.8 billion in 2016, ranking it 3rd in the world.

The Mexican food processing sector produced US$135.5 billion worth of processed foods making it the 3rd biggest producer of the Americas and 10th producer in the world. Mexico has a strong food processing industry in which leading Mexican brands like Bimbo, PepsiCo, Lala, and Nestle amongst others have a well-developed national distribution network that is well positioned in the market and enjoys high brand awareness with consumers who are very loyal despite economic variations.

Key market drivers for the food processing sector include an increasing interest in healthy foods across all age groups as well as increasing demand of organic foods and natural ingredients. There is also increased demand for convenience foods and prepared meals, due to the growth of urban cities and more women entering the work force. There is also more demand for gourmet and more sophisticated food products. Consumers are looking for new food experiences and are open to trying more exotic flavors and ethnic foods.  

Early Registration Deadline: May 15, 2017 - $400 
Registration Deadline: July 10, 2017 - $600

Services May Include:

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, cost assessment and importation analysis
  • Market briefing by local USDA, Foreign Agricultural Service and industry tour
  • Product table top showcase and trade reception
  • Dedicated interpreter
  • Translation of up to 2 pages of materials to Spanish
  • Inclusion in Trade Mission brochure containing your company profile, contact details and products lines
  • On-site assistance by Food Export's In-Market Representative
  • Identifying top leads

Proposed Itinerary:

Monday, September 25th
U.S. suppliers arrive in Mexico City

Tuesday, September 26th
Market briefing by local USDA, Foreign Agricultural Service
Retail tour

Wednesday, September 27th
One-on-one meetings with buyers

Thursday, September 28th
Attend Food Technology Expo and plant visit

Friday, September 29th

U.S. Suppliers depart.


Top U.S. products in demand:

  • Processed/prepared dairy products
  • Food preparations
  • Syrups and sweeteners
  • Prepared/preserved meats
  • Fats and oils
  • Flavors
  • Chocolate and confectionery
  • Processed vegetables and pulses
  • Pet food ingredients

Country Profile
Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country specific data and research now.

Export Intelligence Video Series
Get insight into the Mexican market for exports with In-Market Representative, Raul Caballero's assessment on trends, how to be successful and more.

Be Prepared. Take Advantage of our Complimentary Webinars
We offer a series of educational webinars. Webinars provide up to date exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more. View available webinars.

Food Export Helpline™
Even the most experienced exporters have questions from time to time. Whether you are new or a seasoned exporter take advantage of 1-1 support through the Food Export Helpline™. Learn more.

Mexico Buyer Looks to Us for Wisconsin Dairy Products
Between 2009 and 2013, Flavor Consultants, Inc. attended four of Food Export-Midwest’s Food Ingredients Trade Missions to Mexico on behalf of several food ingredient suppliers, including First Choice Ingredients, Inc., located in Germantown, WI.

Flavor Consultants and their Mexican distributor (which they found during one of the early trade missions) met with key Mexican food manufacturers. According to Tim Wallace, President of Flavor Consultants, “Food Export’s trade missions are our favorite marketing tool. Trade missions are a very focused, laser beam approach to marketing overseas.  The services and meetings are targeted to Flavor Consultants’ needs in that market and offer us much better results than traditional tradeshows.”

While in Mexico, Food Export’s In-Market Representative, Raul Caballero, helped Flavor Consultants and their distributor uncover business opportunities that neither Flavor Consultants nor their distributor understood even existed. Wallace said, “Going to Mexico with Food Export’s trade mission and being in that environment, lends legitimacy to my business and to the experience. Food Export’s Mexico representatives know the market. They invited and set up the meetings with absolutely great customers. Our subsequent sales show that the In-Market Representatives got the right people there to meet with us.” 

In 2014, Flavor Consultants made a sale of First Choice Ingredient’s dairy, butter, and cheese flavors worth more than $75,000, with sales growth expected in 2015. Flavor Consultants’ overall food ingredients sales due to Food Export’s Mexico events topped $1 million in 2014.

Get Your Share!
Read about the success companies have attained by participating in Focused Trade Missions.

New Video Presentation: Growing the Mexico Market for Food Ingredients

Mexico has a strong food processing industry with annual growth expected for the next five years. Imports represent 66.5% of the market creating a great opportunity for U.S. suppliers. Raul Caballero, Food Export’s Mexico In-Market Representative, discusses the following topics and more during this newly available presentation.
Follow this link to view presentation.*

  • The Appeal of the Mexico Market
  • Current Consumption Patterns
  • Impact of U.S. Agriculture Exports to Mexico
  • The Food Ingredient Market in Mexico
  • Relevant Segments in the Mexico Food Market
  • Top Ingredients Imported in Mexico
  • Food Manufacturing Trends
  • Similarities between Industry and Consumer Trends
  • Top Opportunities for Food Ingredients into Mexico
  • Entering the Mexico Market
*Food Export login required

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more


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