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Focused Trade Mission to Taiwan for Retail and Food Service Products


May 11, 2017 - May 12, 2017

Location: Taiwan, Taipei

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Connect and Drive Sales
In 2014, Taiwan imported US$3.7 billion of food and agricultural products (including fish and forestry products) from the United States, accounting for about 27% of Taiwan's total agri-food imports. Historically the majority of U.S. agricultural exports to Taiwan were bulk commodities, but that has changed.  U.S. exports of agricultural products slipped 9% to US$3.1 billion in 2015. U.S. exports of consumer-oriented agricultural products grew 5% to over US$1.4 billion, nearly 46% of the agricultural total. Taiwan is the 11th largest U.S. market for processed foods as well, totaling US$677 million in 2015, up 3%.

Taiwan's densely populated consumer market is becoming increasingly attractive to U.S. exporters. Taiwanese consumers are welcoming North American-style foods, such as ready-made products, with various consumer groups adopting eating habits reflective of North American and European markets. Consumer demands are accommodated through Taiwan's growing modern retail food sector and foodservice industry.

Retail sales in the packaged food market in Taiwan were estimated to reach over US$7.5 billion in 2015. That represents a growth rate of 13.1% or over US$877.3 million since 2011. By the year 2020, retail sales in the packaged food market in Taiwan is expected to reach nearly US$8.4 billion, a growth rate of 11%, or US$831.8 million. 

The hotel restaurant institutional (HRI) food service revenue in Taiwan increased for the ninth year in a row to US$13 billion in 2014, up 3.1% from the previous year. A further confirmation of the sector’s continued success; several international food service chains recently opened their first Taiwan outlet. Post anticipates Taiwan’s food service sector should continue to grow over the next decade due to an increase in tourism, which serves as the backbone of the food service sector throughout Taiwan. This increase can also be attributed to several other factors as well, including the rise in consumer income, smaller family size, increasing numbers of working women and the development of web marketing.

Even though Taiwan’s food processing and ingredients industries are extremely competitive, there are still great opportunities for U.S. exporters. U.S. exports of high-value food products to Taiwan reached US$1.4 billion in 2015, and this trend is expected to continue for the next several years. Imports of premium food items from other countries has been increasing, but U.S. products continue to be well accepted by Taiwan consumers due to competitive prices and consumer confidence in the quality and safety of U.S. food products. Taiwan is the U.S. 7th largest agricultural export market due in part to the great success in the food processing and ingredients sector.

Early Registration Deadline: January 5, 2017 - $400 
Registration Deadline: February 28, 2017 - $600

Services May Include:

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation analysis and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service and retail store tour
  • Table top showcase and trade reception
  • Identifying top leads and follow up letter in Mandarin
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • Translation of up to 2 pages of materials to Mandarin
  • Shared interpreter
  • On-site assistance by Food Export's In-Market Representative.

May 10
Arrive in Taipei

May 11
In Market Briefing by local USDA, Foreign Agricultural Service
Industry / Retail Tour 
No Host Group Dinner (optional)

May 12
One-on-one meetings
Trade Reception

May 13
Depart Taiwan

Top U.S. processed food exports to Taiwan included:

  • Food preparations
  • Non-alcoholic beverages
  • Snack foods
  • Processed vegetables and pulses
  • Processed fruit
  • Chocolate and confectionery
  • Dog and cat food
  • Prepared/preserved seafood

Restricted Products: 

  • BSE-restricted beef products
  • Ractopamine-contained pork products
  • rBST-contained fluid milk
  • Foods with banned ingredients/additives 

Country Profile
Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country specific data and research now.

Be Prepared. Take Advantage of our Complimentary Webinars
We offer a series of educational webinars. Webinars provide up to date exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more. View available webinars.

Food Export Helpline™
Even the most experienced exporters have questions from time to time. Whether you are new or a seasoned exporter take advantage of 1-1 support through the Food Export Helpline™. Learn more.

IAS Corp Finds Success at the Focused Trade Mission to Taiwan 
In May 2014, the International American Supermarket Corp (IAS) located in Piscataway, NJ in the 6th Congressional District, attended the Focused Trade Mission to Taiwan. Their participation in the Trade Mission resulted in one new distributorship and $60,000 in sales.

IAS Corp is a service provider specializing in the export of American food products. Over the past 30 years they have linked over 60 American producers to over 100 distributors all over the world. 

Get Your Share!
Read about the success companies have attained by participating in Focused Trade Missions.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more


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