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Focused Trade Mission to Mexico for Retail and Food Service Products


Jun 06, 2017 - Jun 09, 2017

Location: Mexico, Mexico City and Monterrey

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Connect and Drive Sales
Mexico continues to be a growth market representing one of the best opportunities in the world for U.S. products. Overall, Mexico’s top trade partner is by far the U.S., which imports 80.2% of all Mexican exports and provides Mexico with 48.8% of its total imports. Similarly, Mexico has become one of the largest and fastest growing markets for U.S. agricultural products.

U.S. exports of agricultural products to Mexico amounted to nearly US$17.7 billion in 2015, ranking it 3rd in the world after Canada and China. Also in 2015, U.S. exports of consumer-ready food products represented 47.3% of the agricultural total, or nearly US$8.4 billion. Mexico remains the 2nd largest export market for consumer ready products. Mexico also imports a considerable amount of U.S. processed foods as well. In 2015 it added up to US$5.8 billion, ranking 2nd in the world.

The U.S. has a number of distinct advantages when it comes to exporting food products to Mexico. The U.S. and Mexico are highly integrated economies and Mexicans are familiar with U.S. business practices. The proximity of Mexico to the U.S. cross-cultural awareness and strong bilateral relationships throughout the public and private sectors facilitates trade. Import procedures are becoming more standardized. The extensive presence of U.S. Cooperators and industry representatives facilitates trade opportunities to be detected.  

Additionally, Mexican consumers recognize U.S. brands and labels and associate them with high, consistent quality and value. Most international tourists visiting Mexico are North Americans and, to a large degree, like to consume products they are used to buying at home. Major retailers are developing increasingly sophisticated distribution systems, which will provide more space and better cold chain technology for high value imports. Greater knowledge about organic products is opening new product opportunities at the retail level; likewise, increased awareness of obesity issues is creating greater demand for healthy products. 

Early Registration Deadline: January 31, 2017 - $400 
Registration Deadline: March 24, 2017 - $600

Services May Include:

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation analysis and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service and retail store tour
  • Product table top showcase and trade reception
  • Identifying top leads
  • Dedicated interpreter
  • Inclusion in Trade Mission brochure containing your company profile, contact details and products lines
  • On-site assistance by Food Export's In-Market Representative

June 5
Arrive in Mexico City

June 6
Market briefing by local USDA, Foreign Agricultural Service
Retail store tours

June 7
All day business meetings
Evening traveling to Monterrey 

June 8
Market briefing by local USDA, Foreign Agricultural Service
Retail and convenience store tours 

June 9
All day business meetings in Monterrey
End of Mission

June 10
Depart to the USA

Top U.S. products in demand:

  • Processed/prepared dairy products
  • Food preparations
  • Syrups and sweeteners
  • Prepared/preserved meats
  • Fats and oils
  • Snack foods
  • Chocolate and confectionery
  • Processed vegetables and pulses

Country Profile
Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country specific data and research now.

Export Intelligence Video Series
Get insight into the Mexican market for exports with In-Market Representative, Raul Caballero's assessment on trends, how to be successful and more.

Be Prepared. Take Advantage of our Complimentary Webinars
We offer a series of educational webinars. Webinars provide up to date exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more. View available webinars.

Food Export Helpline™
Even the most experienced exporters have questions from time to time. Whether you are new or a seasoned exporter take advantage of 1-1 support through the Food Export Helpline™. Learn more.

Spreading BBQ Love to Mexico 
In January, ROWDYDOW bbQ WorldWide, located in Chicago, Illinois in the 7th Congressional District, attended the Focused Trade Mission to Mexico for Private Label and Retail Products where they connected with a buyer from Costco. In January, they confirmed a deal with Costco Mexico to launch a pulled pork sandwich program for all 36 country locations, forecasted for annual sales of $750,000 with a plan to grow a long term relationship and product offerings well into the future.  It will be their first export sale into Mexico!

According to Angela Keaveny, Founder of ROWDYDOW bbQ, “Starting this partnership [with Costco] is enabling us to realize what we’ve set out to do—spread the love of BBQ as an American classic, with the rest of the world.” ROWDYDOW is specifically excited to be sharing the BBQ inspired by Angela’s Father’s original recipe with the folks in Mexico. Their goal is to extend their influence through Latin America, the Caribbean, and Asia as well.

Angela thanks Food Export for the educational and market entry programs she has taken advantage of, “Without working with the Food Export Association since 2013, I wouldn’t know half of what I know about how to conduct business in international markets. The Trade Missions are the smartest, quickest and most strategic way to conduct business by way of how I was matched with buyers who are interested in my products and with whom I have mutual interest, truly invaluable for accelerating the sales cycle. I was able to learn about and understand the market and more confidently meet with the buyers, especially considering a whole other country, culture and language.  The Food Export team provided guidance and comfort throughout the process.”

ROWDYDOW bbQ is passionate about producing inspiring bbQ products and experiences. Pre-smoked ROWDYDOW bbQ first starts with fresh meat cuts and ingredients you can pronounce. Artisan-crafted in small batches, their meats all come rubbed and perfectly smoked. They offer unsauced pulled pork and brisket as well as their special pulled pork kissed with just the right amount of their SOUTH-SATIONAL barbeque sauce featuring a hot, sweet twist. Their products are available for retail and food service markets.

Get Your Share!
Read about the success companies have attained by participating in Focused Trade Missions.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more


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