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Focused Trade Mission to Korea on "Evolution of U.S. Foods"


Nov 09, 2017 - Nov 10, 2017

Location: South Korea, Seoul

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Special Focus on New and Innovative Products!

Connect and Drive Sales
Globalization of the market and evolvement of consumer lifestyle have made today’s Korean diet quite different from what it was in the past. Like consumers in developed countries elsewhere, Koreans are looking for new tastes, better value, convenience, high quality, and most of all, safe and healthy food in their daily diet.

Food consumption trends in Korea reflect on-going socio-economic shifts, which includes rise of affluent consumer group, retirement of baby boomers, more women in the workforce, downsizing of the family, well-traveled/educated young generation, urbanization, and adoption of new information technology. As a result, products and businesses that offer good value, high quality, health/nutritional benefits, new taste, and convenience are showing strong growth in the market.

Imports of consumer-oriented American products are forecast to remain strong this year, which reflects Korean consumers’ increased demand for better value, quality and diversity.    

Early Registration Deadline: July 24, 2017 - $400 
Registration Deadline: August 23, 2017 - $600

Services May Include:

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation analysis and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service and retail store tour
  • Table top showcase and trade reception
  • Dedicated interpreter
  • Translation of up to 2 pages of materials to Korean
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • Identifying top leads and follow-up letter in Korean
  • On-site assistance by Food Export's In-Market Representative.

Wednesday, November 8
Arrival in Korea 

Thursday, November 9
Market Briefing
Retail Tours

Friday, November 10
One-on-one meetings with Korean buyers: 10:00 - 5:00 pm
Networking Reception: 5:00 - 7:30 pm 

Saturday, November 11
Depart for US 

Top U.S. products in demand include:

  • Premium beverages
  • Organic and natural food
  • Ingredients
  • Sauces
  • Food ingredients for HRI
  • Retail products in small packaging (Easy to deliver food)
  • Private label
  • Gourmet, specialty food
  • Craft beer, wine
  • Functional food
  • Dried fruits and nuts
  • Meal replacement
  • Dessert products - baked goods, ice cream, ingredients for desserts

Country Profile
Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country specific data and research now.

Be Prepared. Take Advantage of our Complimentary Webinars
We offer a series of educational webinars. Webinars provide up to date exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more. View available webinars.

Food Export Helpline™
Even the most experienced exporters have questions from time to time. Whether you are new or a seasoned exporter take advantage of 1-1 support through the Food Export Helpline™. Learn more.

Michigan Produce Goes Global
In 2014, North Bay Produce, located in Traverse City, Michigan in the 1st Congressional District, attended the Food Export - Midwest Focused Trade Mission to Korea. During the trade mission the company also participated in a Specialty Crops Trade Mission organized by the Michigan Department of Agriculture and Rural Development’s International Marketing Program. Through these meetings, North Bay representatives made contact with 16 potential new Korean buyers. In 2014, approximately $300,000 in blueberry sales was made directly to Korea a result of these contacts, which is significantly higher than initial estimates the company made. North Bay Produce Export Sales Manager, Eric Olshove reported that these figures, “only [represent] a small portion of sales” for the company “but we are in discussion to start many new larger projects in the future.”

Actively working to expand the company’s export reach, representatives from North Bay have participated in additional Food Export – Midwest programs over the last few years.  Programs and services including the Online Product Catalog, Market Builder, webinars, Food Show PLUS!™, and Focused Trade Missions have all helped the company build export knowledge and make new international contacts.  Olshove noted that North Bay Produce has “new partners in markets such as China, Singapore, India, Hong Kong, and Japan. We are additionally trying to develop partners in other countries as well.” To accommodate this growth North Bay Produce has hired one new sales associate, and added one new part time employee to help support future export development.

North Bay Produce is a grower-owned fresh produce marketing and distribution company which was established in 1991. The company offers a dozen species of fresh produce and is committed to delivering consistently high quality produce to their customers across the world.

Get Your Share!
Read about the success companies have attained by participating in Focused Trade Missions.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more

Special Promotion for Focused Trade Mission Participants

Make the most of your travel to the region and utilize Rep Finder for only $300 to connect with buyers in nearby markets, for example: Japan or China. Our In-Market Representative will facilitate meetings with a select group of targeted importers. Register Today!


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