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Focused Trade Mission to Korea for Retail and Foodservice Products


Mar 12, 2017 - Mar 14, 2017

Location: South Korea, Seoul

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Connect and Drive Sales
Korea is the fifth largest export market for American agriculture.  Imports of American food and agricultural products into Korea in 2015 were US$6.7 billion, down 11% from the previous year. The United States should remain the leading agricultural exporter to Korea with over 23% market share. The Korea-United States Free Trade Agreement, (KORUS), implemented in March 2012, coupled with an anticipated recovery trend of the Korean economy is expected to generate greater opportunities for American products in the Korean market in the coming year.

Imports of consumer-oriented American products into Korea amounted to US$3.3 billion in 2015, the 2nd highest total on record and one which reflects Korean consumers’ increased demand for better value, quality and diversified taste. That amount reflected 49% of the agricultural and related products total. Korea is also a top market for U.S. processed food exports, which totaled nearly US$1.8 billion in 2015. Korea is the 4th largest market for U.S. processed foods.

Due in part to the aging population, there is a heavy emphasis among the general Korean public on healthy eating. Korean consumers’ strong belief in health-improving efficacy of regular food ingredients dates back thousands of years as indicated by a still prevailing old Korean teaching, "Food and medicine are from the same source." On top of this a new consumer trend and theme of “well-being” is prominent and promotes both physical and psychological health by adopting more wholesome approaches in daily life. As a result, sales of functional foods (such as glucosamine, chlorella, vitamins, anti-oxidants, lactic bacteria, antlers, pollen, fish oil, ginseng and other Asian herbs) as well as regular foods that are associated with health benefits (such as red wine, organic food, green tea, yoghurt, blueberries, pomegranate, and quinoa) continue to grow.    

Early Registration Deadline: November 7, 2016 - $400 
Registration Deadline: December 19, 2016 - $600

Services May Include:

  • Introductions and one-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation analysis and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service and retail store tour
  • Table top showcase and trade reception
  • Translation of up to 2 pages of materials to local language
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • Identifying top leads and follow-up letter in local language
  • On-site assistance by Food Export's In-Market Representative.

March 11
Arrival in Seoul, South Korea

March 12
Market briefing by In-Market Representative
Retail tours

March 13
Market briefing by local USDA, Foreign Agricultural Service
One on one meetings with Korean Buyers 
Evening networking reception

March 14
Morning: One on one meetings with Korean buyers
PM: Companies depart for US

Top U.S. products in demand:

  • Beef
  • Pork
  • Poultry
  • Live and frozen fish
  • Crustaceans
  • Cheese and curd
  • Nuts
  • Fresh fruits
  • Sausages
  • Chocolate and sugar confectionery
  • Baked goods
  • Processed fruits and vegetables
  • Sauces and preparations

Country Profile
Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country specific data and research now.

Be Prepared. Take Advantage of our Complimentary Webinars
We offer a series of educational webinars. Webinars provide up to date exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more. View available webinars.

Food Export Helpline™
Even the most experienced exporters have questions from time to time. Whether you are new or a seasoned exporter take advantage of 1-1 support through the Food Export Helpline™. Learn more.

Original Juan Specialty Foods Making Advances in Korea
In October of 2014, Original Juan Specialty Foods, located in Kansas City, KS, in the 3rd Congressional District, participated in Focused Trade Mission to Korea for Specialty and Natural Products hosted by Food Export – Midwest. During this mission they met with several potential buyers and distributors. As a direct result of these meetings they reported a sale of their products worth $14,289 which represented more than a 20% increase in their sales for this market. This sale has not only been another accomplishment for Original Juan but it has also lead to the potential for them increase sales in the next year for this market estimated at $50,000 in new business in Korea.

According to Greg Dennis, Vice President of Sales for Original Juan Specialty Foods, “Taking part in the Focused Trade Mission to Korea proved to be an extremely valuable experience.  Not only were we able establish a new importer relationship and complete a sale, we were able to gain valuable insight and experience by spending time in the Korean market.  There is simply no better way to establish your presence in a market than with a Focused Trade Mission that provides an immersive experience.” As a result of continued success domestically and internationally, Original Juan Specialty Foods predicts an increase of more than 20% in agricultural purchases and a staff increase of more than 10%. 

Original Juan Specialty Foods is a producer of specialty BBQ sauces, hot sauces, salsas and similar products for the retail and food service industry segments.

Get Your Share!
Read about the success companies have attained by participating in Focused Trade Missions.

Branded Programs

Double your international marketing dollars with the Branded Program. You may be eligible for up to 50% reimbursement on exhibition fees, advertising and much more. Learn more


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