USDA Trade Mission to Vietnam

USDA Trade Mission to Vietnam

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USDA Trade Mission to Vietnam

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Oct 14, 2019 - Oct 17, 2019

Ho Chi Minh City, Vietnam

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Vietnam is also the 2nd largest U.S. export market for consumer food products in Southeast Asia after Philippines. The 2017 total was US$806.6 million, nearly the same as in 2016. Vietnam is also a major importer of U.S. processed foods, totaling US$468.8 million in 2017, and a decline of 3% from 2016.

The U.S. enjoys some advantages for exporting food products into Vietnam. They include:

  • Demand for high-value consumer-oriented and seafood products has steadily increased over the past five years.
  • Strong GDP growth, higher per capita income, rapid urbanization, and concerns about food safety continue to drive the growth of the modern food service, food retail, and food processing sectors
  • Consumers in Vietnam view U.S. products as high quality and safe
  • Since awareness of food safety is increasing, consumers are more willing to pay a premium for safe food

Registration Deadline: July 8, 2019

Through our partnership with the USDA, this trade mission is at no-cost to participants. Services are made possible through Agricultural Trade Promotion Program (ATP) funding.

Services Include:

  • Market Briefing
  • Scheduled one-on-one meetings with qualified buyers
  • Retail tour
  • Trade networking reception 
  • Activity Coordinator to support the event 

Additional Services Available (a la carte):

  • Pre-event research report
  • Assistance with sample shipment
  • Personalized follow-up assistance 
  • Translation of marketing material in local language (up to 2 pages)
  • Add Rep Finder in nearby market (promo rate $300)


Top U.S. products in demand:

  • Food preparations
  • Processed/prepared dairy products
  • Prepared/preserved seafood
  • Non-alcoholic beverages
  • Distilled spirits and other alcoholic beverages
  • Processed vegetables and pulses
  • Chocolate and confectionery
  • Syrups and sweeteners
  • Processed fruit.

Country Profile
Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products. Access in-depth country specific data and research now.

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