Market Builder

2022 Market Builder - Middle East

Middle East
Registration Deadline
Oct 31, 2022
Registration Price
See Below

The Benefits of Market Builder

Finding the right market and buyer for your product is the key to exporting success. This one-of-a-kind service offers custom packages designed to each exporter's needs.

Market Builder provides flexible, customized research to help your company uncover new potential in international markets. It has two components: Market Scan and Rep Finder, which can be purchased together or separately.

Market Builder is offered in:

United Arab Emirates, Kuwait, Bahrain, Oman, Qatar, Saudi Arabia

Market Builder Pricing Options:

  • MarketScan: $450
  • RepFinder: $550
  • Market Builder Package: $800 (Package includes MarketScan & RepFinder)

Meeting Foreign Buyers

Market Scan

Market Scan provides initial, in-depth market research services for a specific product, including:

  • Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
  • Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
  • Import Opportunity Analysis: Import regulations and restrictions affecting the importation of your product into a specific market.
  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes names, contact information and a brief summary of importers’ profiles.

Get to know Hovig Kizirian, Food Export’s Middle East In-Market Representative

Mr. Hovig Kizirian received a B.Sc. in Agriculture and an M.Sc. in Agricultural Economics from the American University of Beirut. Prior to working as a Marketing Specialist for the U.S. Embassy in Beirut, Hovig was an Agricultural Economist for the Ministry of Agriculture in Lebanon and an Economist for the Ministry of Economy and Trade in Lebanon. He subsequently served as a Senior Marketing Specialist for the U.S. Agricultural Trade Office in Beirut, Lebanon and Damascus, Syria. He also worked as the Senior Marketing Specialist in the U.S. Agricultural Trade Office(s) in Manama, Bahrain and Dubai, United Arab Emirates. In July 2005, he started his own company now called Proactive Management Consultancy. As of October 2005, Hovig has worked as the Middle East Representative for Food Export - Midwest and Food Export - Northeast. Since 2007, Hovig has also been in charge of the USA Pavilion at Gulfood Show, the largest food show in the Middle East.

Rep Finder

Rep Finder provides the opportunity for direct meetings between your company and a select group of targeted importers. These opportunities include:

  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes names, contact information and a brief summary of importers’ profiles.
  • In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication, interpretation and moderation of meetings.

Products of Interest

Top U.S. products in demand:

  • Vegetable Oils
  • Processed foods
  • Ingredients
  • Beverage bases
  • Cheese
  • Table condiments
  • Baked snack foods
  • Butter
  • Chocolate
  • French fries
  • Ice Cream
  • Baking inputs
  • Mixes and dough

Preparation Assistance

Food Export Helpline

Even experienced exporters have questions from time to time. Whether you are new to exporting or a seasoned exporter, you can take advantage of one-to-one support through the Food Export Helpline™.

Market Data

Get a head start with Market Intelligence Reports. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Export Success

Participants in 2019 Market Builder Reported:

1st Time Export Sales
New Distributorships Established
New Foreign Buyer Introductions
$3 Million
Projected Sales
$391 Thousand
Actual Sales
Branded Program

Double your International Marketing Dollars

You may be eligible for up to 50% reimbursement on:

  • Advertisement
  • Marketing and promotions
  • International tradeshows
  • Public relations
  • International websites
  • Foreign market compliant packaging/labeling
  • And much more!
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