Market Scan

Market Scan provides initial, in-depth market research services for a specific product, including:

• Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
• Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
• Import Opportunity Analysis: Import regulations and restrictions affecting the importation of your product into a specific market.
• Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
• Target Importer List: Includes names, contact information and a brief summary of importers’ profiles.

Get to know Hovig Kizirian, Food Export’s Middle East In-Market Representative

Mr. Hovig Kizirian received a B.Sc. in Agriculture and an M.Sc. in Agricultural Economics from the American University of Beirut. Prior to working as a Marketing Specialist for the U.S. Embassy in Beirut, Hovig was an Agricultural Economist for the Ministry of Agriculture in Lebanon and an Economist for the Ministry of Economy and Trade in Lebanon. He subsequently served as a Senior Marketing Specialist for the U.S. Agricultural Trade Office in Beirut, Lebanon and Damascus, Syria. He also worked as the Senior Marketing Specialist in the U.S. Agricultural Trade Office(s) in Manama, Bahrain and Dubai, United Arab Emirates. In July 2005, he started his own company now called Proactive Management Consultancy. As of October 2005, Hovig has worked as the Middle East Representative for Food Export - Midwest and Food Export - Northeast. Since 2007, Hovig has also been in charge of the USA Pavilion at Gulfood Show, the largest food show in the Middle East.

Rep Finder

Rep Finder provides the opportunity for direct meetings between your company and a select group of targeted importers. These opportunities include:

• Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
• Target Importer List: Includes names, contact information and a brief summary of importers’ profiles.
• In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication, interpretation and moderation of meetings.

Products of Interest

Top U.S. products in demand:

• Vegetable Oils
• Processed foods
• Ingredients
• Beverage bases
• Cheese
• Table condiments
• Baked snack foods
• Butter
• Chocolate
• French fries
• Ice Cream
• Baking inputs
• Mixes and dough