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Market Builder

2023 Market Builder - Mexico

Location
Mexico
Registration Deadline
Oct 31, 2023
Registration Price
See Below
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The Benefits of Market Builder

Finding the right market and buyer for your product is the key to exporting success. This one-of-a-kind service offers custom packages designed to each exporter's needs.

Market Builder provides flexible, customized research to help your company uncover new potential in international markets. It has two components: Market Scan and Rep Finder, which can be purchased together or separately.

Market Builder Pricing Options:

  • MarketScan: $450
  • RepFinder: $550
  • Market Builder Package: $800 (Package includes MarketScan & RepFinder)

Market Scan

Market Scan provides initial, in-depth market research services for a specific product, including:

  • Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
  • Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
  • Import Opportunity Analysis: Import regulations and restrictions affecting the importation of your product into a specific market.
  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes names, contact information and a brief summary of importers’ profiles.




Get to know Raul Caballero, Food Export’s Mexico In-Market Representative

Our efforts in the market are carried out by our local representative, Raul Caballero, of Mercalimentos Consultores S.C.  Mercalimentos Consultores S.C. is a marketing and trade consulting firm that specializes in food and agricultural products.  With over 25 years of experience in the food industry, the firm has helped hundreds of companies to enter the Mexican market by facilitating the engagement of exporters and importers with educational and promotional activities. Currently, Mercalimentos Consultores manages the implementation of various USDA programs for Mexico and some South American markets for their clients.  Mercalimentos Consultores has worked with more than 20 State Departments of Agriculture and has represented us in Mexico since 1995.



Rep Finder

Rep Finder provides the opportunity for direct meetings between your company and a select group of targeted importers. These opportunities include:

  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes names, contact information and a brief summary of importers’ profiles.
  • In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication, interpretation and moderation of meetings.






Products of Interest

Top U.S. products in demand:

  • Powdered milk
  • Ingredients and beverage bases
  • Baking inputs
  • Mixes and dough
  • Cheese
  • Fructose and syrups
  • Other prepared/preserved meats
  • Chocolate
  • Soups
  • Soybean oil

Preparation Assistance

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Market Data

Get a head start with Market Intelligence Reports. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Export Success

Participants in 2019 Market Builder Reported:

 

Market Access Program (MAP) Fund Utilization
4
1st Time Export Sales
New Distributorships Established
52
New Distributorships Established
New Foreign Buyer Contacts
228
New Foreign Buyer Introductions
Agricultural Trade Promotion Program (ATP) Fund Utilization
$3 Million
Projected Sales
Over $100k in New Export Sales
$391 Thousand
Actual Sales
Branded Program

Double your International Marketing Dollars

You may be eligible for up to 50% reimbursement on:

  • Advertisement
  • Marketing and promotions
  • International tradeshows
  • Public relations
  • International websites
  • Foreign market compliant packaging/labeling
  • And much more!
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