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Market Builder

2022 Market Builder - South Korea

Location
Korea
Registration Deadline
Oct 31, 2022
Registration Price
See Below
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The Benefits of Market Builder

Finding the right market and buyer for your product is the key to exporting success. This one-of-a-kind service offers custom packages designed to each exporter's needs.

Market Builder provides flexible, customized research to help your company uncover new potential in international markets. It has two components: Market Scan and Rep Finder, which can be purchased together or separately.

Market Builder Pricing Options:

  • MarketScan: $450
  • RepFinder: $550
  • Market Builder Package: $800 (Package includes MarketScan & RepFinder)

Market Scan

Market Scan provides initial, in-depth market research services for a specific product, including:

  • Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
  • Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
  • Import Opportunity Analysis: Import regulations and restrictions affecting the importation of your product into a specific market.
  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes names, contact information and a brief summary of importers’ profiles.




Get to know Ken Yang, Food Export’s South Korea In-Market Representative

Mr. Yang has over 20 years experience in international trade, economic & business development, market research, and financial and investment advisory services both for private and public businesses. Ken has worked for American States for 18 years in Korea for the promotion of trade and foreign direct investment. He currently represents Food Export Associations, Northwest Cherry Growers and Pennsylvania Department of Community and Economic Development in the Korean market. Mr. Yang is working closely with over 400 Korean food buyers and distributors to provide food marketing services. Those buyers and distributors are from consumer goods, food and agricultural products, dairy, HRI, bakery, hardwood, fishery, food processing and manufacturing, retail, hypermarkets, PR & media, etc. Mr. Yang received a MBA in International Business from Sogang Graduate School of Business Administration. He and his wife have an 18-year old daughter, Soomin.



Rep Finder

Rep Finder provides the opportunity for direct meetings between your company and a select group of targeted importers. These opportunities include:

  • Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
  • Target Importer List: Includes names, contact information and a brief summary of importers’ profiles.
  • In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication, interpretation and moderation of meetings.






Products of Interest

Top U.S. products in demand:

  • Cheese
  • Processed foods
  • Ingredients
  • Beverage Bases
  • Surimi and minced fish
  • French fries
  • Frozen/prepared fish roe and livers
  • Juices
  • Chocolate
  • Baking Inputs
  • Mixes and dough
  • Prepared/preserved meats
  • Dry Beverages

Preparation Assistance

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Market Data

Get a head start with Market Intelligence Reports. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Export Success

Participants in 2019 Market Builder Reported:

 

Market Access Program (MAP) Fund Utilization
4
1st Time Export Sales
New Distributorships Established
52
New Distributorships Established
New Foreign Buyer Contacts
228
New Foreign Buyer Introductions
Agricultural Trade Promotion Program (ATP) Fund Utilization
$3 Million
Projected Sales
Over $100k in New Export Sales
$391 Thousand
Actual Sales
Branded Program

Double Your International Marketing Dollars

You may be eligible for up to 50% reimbursement on:

  • Advertisement
  • Marketing and promotions
  • International tradeshows
  • Public relations
  • International websites
  • Foreign market compliant packaging/labeling
  • And much more!
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