Food Show Plus!

Food Show PLUS! at Seafood Expo Asia 2023

Event Date
Sep 11, 2023 – Sep 13, 2023
Early Registration Deadline
May 24, 2023
Early Registration Price

Give Your Tradeshow Presence a Competitive Advantage

Seafood Expo Asia takes place for three days, where seafood buyers can connect with exhibitors offering a variety of live, fresh, frozen and value-added seafood products.

USDA’s Office of Agricultural Affairs, OAA, in Singapore reports that the country is highly import dependent, multibillion dollar food industry is driven by robust consumer spending, high disposable incomes, and intense urbanization.

U.S. Food & Agricultural Product Imports to Singapore, By the Numbers
  • U.S. Total Agricultural Exports to Singapore - US$1 Billion (2020)
  • U.S. Consumer-Oriented Foods - US$490.1 Million(2020)
  • U.S. Processed Foods - US$537 Million (2020)
Seafood Expo Asia

Food Show PLUS! Services Provided

  • Invitations: Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number. 
  • Introductions: Our In-Market Representative will direct or bring buyers to your booth whenever possible. 
  • Virtual Consultation with In-Market Representative prior to show: Get the opportunity to receive answers to pre-determined market-specific questions. 
  • Welcome Package: Including market briefing
  • Local retail tour, if applicable  
  • Lead Qualification: Our In-Market Representative will screen up to 3 buyers you met at the show and provide a report to help you determine if you want to pursue the lead*.  
  • On-site show assistance by Food Export's In-Market Representative

Additional Services Available

($50 per selection, no cap on number of services)

  • Dedicated interpreter/assistant at your booth during show hours. 
  • A store check report with brand names, packages, sizes, pricing for products similar to yours.
  • Professional translation of marketing material into local language (up to two pages).

Products of Interest

Top U.S. products in demand:

  • Lobster
  • Scallops
  • Oysters
  • Whelk
  • Surf clams
  • Sea cucumber
  • Finfish (fresh & frozen)
  • Shellfish (live, fresh, & frozen)



Preparation Assistance

Hong Kong Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Food Show PLUS! Events Reported:

Market Access Program (MAP) Fund Utilization
1st Time Export Sales
New Distributorships Established
New Distributorships Established
New Foreign Buyer Contacts
New Foreign Buyer Introductions
Agricultural Trade Promotion Program (ATP) Fund Utilization
$140 Million
Projected Sales
Over $100k in New Export Sales
$24 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!

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