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Food Show Plus!

Food Show PLUS! at SIAL Canada

Event Date
Apr 20, 2022 – Apr 22, 2022
Location
Montreal, Canada
Registration Deadline
Mar 11, 2022
Registration Price
$350.00
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Give Your Tradeshow Presence a Competitive Advantage

Covering every aspect of the Canadian food & beverage industry, SIAL Canada provides the perfect platform for US exporters to meet with key Canadian buyers. With 25,000 buyers from the retail, foodservice and manufacturing sectors in 2019, no other food & beverage event is as all-encompassing of the Canadian market. 

Trade with Canada is facilitated by unparalleled regulatory cooperation, sophisticated transportation logistics and financial markets, geographic proximity, similar consumer preferences, and relatively affluent consumers. The United States-Mexico-Canada Agreement (USMCA) entered into force on July 1, 2020, replacing the North American Free Trade Agreement (NAFTA). The USMCA will make a good trade relationship even better, ensuring preferential market access for US farm and food products.

U.S. Food & Agricultural Product Imports to Canada, By the Numbers

  • U.S. Consumer-Oriented Foods - US$17 billion (2020)
  • U.S. Processed Foods - US$13.1billion (2020)

Despite Canada having relinquished the top market position for overall U.S. exports to China in 2020, Canada remains the top market for U.S. exports of consumer-oriented products and the top market for U.S. processed food exports.

Take a look back at SIAL Canada in 2019!

Products of Interest

Top U.S. products in demand:

  • Food Preparations & Ingredients  
  • Snack Foods
  • Non-Alcoholic Beverages
  • Chocolate & Confectionery
  • Dog & Cat Food
  • Pasta & Processed Cereals
  • Prepared/Preserved Meats
  • Condiments & Sauces, Jams & Jellies

Services Provided

  • Introductions: Our In-Market Representatives will personally bring buyers to your booth whenever possible.
  • Invitations. Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number.
  • Market Briefing: Pre-show intelligence from Food Export’s In-Market Representatives, covering regulations, trends, key players and more.
  • Retail Tour: Get first-hand knowledge of the competitors, positioning, pricing and packaging of products that are on the store shelves now. 
  • On-site Assistance: In-Market Representatives offer ongoing support during the show and answer any questions.
  • Post-Show Lead Analysis: Our In-Market Representative will check on participants to review and qualify leads, helping execute follow up much more efficiently and effectively.

Additional Services Available

($50 per selection, no cap on number of services)

  • Dedicated interpreter/assistant for your booth
  • Professional translation of up to two pages of marketing material into local language
  • Store checks: Pre-event report with brand names, packages, sizes, pricing, for products similar to yours
  • Follow-up assistance: In-Market Representative will send messages and ensure responses to your top prospects in order to facilitate your post-show follow up

Preparation Assistance

Canada Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Food Show PLUS! Reported:

Market Access Program (MAP) Fund Utilization
12
1st Time Export Sales
New Distributorships Established
633
New Distributorships Established
New Foreign Buyer Contacts
4,370
New Foreign Buyer Introductions
Agricultural Trade Promotion Program (ATP) Fund Utilization
$140 Million
Projected Sales
Over $100k in New Export Sales
$24 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!

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