Food Show PLUS! at SIAL Canada

Give Your Tradeshow Presence a Competitive Advantage

Covering every aspect of the Canadian food & beverage industry, SIAL Canada provides the perfect platform for US exporters to meet with key Canadian buyers. With 25,000 buyers from the retail, foodservice and manufacturing sectors in 2019, no other food & beverage event is as all-encompassing of the Canadian market.

Trade with Canada is facilitated by unparalleled regulatory cooperation, sophisticated transportation logistics and financial markets, geographic proximity, similar consumer preferences, and relatively affluent consumers. The United States-Mexico-Canada Agreement (USMCA) entered into force on July 1, 2020, replacing the North American Free Trade Agreement (NAFTA). The USMCA will make a good trade relationship even better, ensuring preferential market access for US farm and food products.

U.S. Food & Agricultural Product Imports to Canada, By the Numbers

U.S. Consumer-Oriented Foods - US$17 billion (2020)
U.S. Processed Foods - US$13.1billion (2020)

Despite Canada having relinquished the top market position for overall U.S. exports to China in 2020, Canada remains the top market for U.S. exports of consumer-oriented products and the top market for U.S. processed food exports.

Products of Interest

Top U.S. products in demand:

Food Preparations & Ingredients
Snack Foods
Non-Alcoholic Beverages
Chocolate & Confectionery
Dog & Cat Food
Pasta & Processed Cereals
Prepared/Preserved Meats
Condiments & Sauces, Jams & Jellies

Services Provided

Introductions: Our In-Market Representatives will personally bring buyers to your booth whenever possible.
Invitations. Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number.
Market Briefing: Pre-show intelligence from Food Export’s In-Market Representatives, covering regulations, trends, key players and more.
Retail Tour: Get first-hand knowledge of the competitors, positioning, pricing and packaging of products that are on the store shelves now.
On-site Assistance: In-Market Representatives offer ongoing support during the show and answer any questions.
Post-Show Lead Analysis: Our In-Market Representative will check on participants to review and qualify leads, helping execute follow up much more efficiently and effectively.

Additional Services Available

($50 per selection, no cap on number of services)

Dedicated interpreter/assistant for your booth
Professional translation of up to two pages of marketing material into local language
Store checks: Pre-event report with brand names, packages, sizes, pricing, for products similar to yours
Follow-up assistance: In-Market Representative will send messages and ensure responses to your top prospects in order to facilitate your post-show follow up

Preparation Assistance

Export Success

Participants in 2019 Food Show PLUS! Reported:

Your Connection To Growth®

Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.

To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.

Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.

Food Show Plus!

Food Show PLUS! at SIAL Canada