Give Your Tradeshow Presence a Competitive Advantage
Saudi HORECA is the largest food show in Saudi Arabia and it
showcases both food service and retail products. The 2019 show drew more than 36,500 visitors from 104 countries and attracted key industry players on a local and international level.
The relatively high per capita income in Saudi Arabia as well as changing lifestyles and diets, are expected to boost the demand for high quality food products. U.S. food products are generally viewed as meeting higher quality standards compared
to food produced locally or imports from other countries. Although U.S. food products command higher prices and higher margins compared to imports from Asia and Arab countries, demand for U.S. food products in the Saudi market had been increasing.
U.S. Food & Agricultural Product Imports to Saudi Arabia, By the Numbers
U.S. Consumer-Oriented Foods - US$559.6 million (2020)
U.S. Processed Foods - US$435.4 million (2020)
Products of Interest
Top U.S. products in demand:
Fats and Oils
Processed Vegetables and Pulses
Processed/Prepared Dairy Products
Condiments and Sauces
Chocolate and Confectionery
Introductions: Our In-Market Representatives will personally bring buyers to your booth whenever possible.
Invitations. Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number.
Market Briefing: Pre-show intelligence from Food Export’s In-Market Representatives, covering regulations, trends, key players and more.
Retail Tour: Get first-hand knowledge of the competitors, positioning, pricing and packaging of products that are on the store shelves now.
On-site Assistance: In-Market Representatives offer ongoing support during the show and answer any questions.
Post-Show Lead Analysis: Our In-Market Representative will check on participants to review and qualify leads, helping execute follow up much more efficiently and effectively.
Additional Services Available
($50 per selection, no cap on number of services)
Dedicated interpreter/assistant for your booth
Professional translation of up to two pages of marketing material into local language
Store checks: Pre-event report with brand names, packages, sizes, pricing, for products similar to yours
Follow-up assistance: In-Market Representative will send messages and ensure responses to your top prospects in order to facilitate your post-show follow up
Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.
Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis
of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal
or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape,
American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.
To file a program discrimination complaint, complete the USDA Program Discrimination Complaint
Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.
Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual
which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve
its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast
are equal opportunity employers and providers.