Food Show Plus!

Food Show PLUS! at Saudi Horeca

Event Date
Nov 22, 2022 – Nov 24, 2022
Riyadh, Saudi Arabia
Early Registration Deadline
Sep 18, 2022
Early Registration Price

Give Your Tradeshow Presence a Competitive Advantage

Saudi HORECA is the largest food show in Saudi Arabia and it showcases both food service and retail products. The 2019 show drew more than 36,500 visitors from 104 countries and attracted key industry players on a local and international level. 

The relatively high per capita income in Saudi Arabia as well as changing lifestyles and diets, are expected to boost the demand for high quality food products.  U.S. food products are generally viewed as meeting higher quality standards compared to food produced locally or imports from other countries.  Although U.S. food products command higher prices and higher margins compared to imports from Asia and Arab countries, demand for U.S. food products in the Saudi market had been increasing. 

U.S. Food & Agricultural Product Imports to Saudi Arabia, By the Numbers

  • U.S. Consumer-Oriented Foods - US$559.6 million (2020)
  • U.S. Processed Foods - US$435.4 million (2020)
Meeting Foreign Buyers

Products of Interest

Top U.S. products in demand:

  • Fats and Oils
  • Processed Vegetables and Pulses
  • Processed/Prepared Dairy Products
  • Condiments and Sauces
  • Food Preparations
  • Snack Foods
  • Chocolate and Confectionery
  • Non-Alcoholic Beverages

Services Provided

  • Introductions: Our In-Market Representatives will personally bring buyers to your booth whenever possible.
  • Invitations. Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number.
  • Market Briefing: Pre-show intelligence from Food Export’s In-Market Representatives, covering regulations, trends, key players and more.
  • Retail Tour: Get first-hand knowledge of the competitors, positioning, pricing and packaging of products that are on the store shelves now. 
  • On-site Assistance: In-Market Representatives offer ongoing support during the show and answer any questions.
  • Post-Show Lead Analysis: Our In-Market Representative will check on participants to review and qualify leads, helping execute follow up much more efficiently and effectively.

Additional Services Available

($50 per selection, no cap on number of services)

  • Dedicated interpreter/assistant for your booth
  • Professional translation of up to two pages of marketing material into local language
  • Store checks: Pre-event report with brand names, packages, sizes, pricing, for products similar to yours
  • Follow-up assistance: In-Market Representative will send messages and ensure responses to your top prospects in order to facilitate your post-show follow up

Preparation Assistance

Saudi Arabia Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Food Show PLUS! Events Reported:

Market Access Program (MAP) Fund Utilization
1st Time Export Sales
New Distributorships Established
New Distributorships Established
New Foreign Buyer Contacts
New Foreign Buyer Introductions
Agricultural Trade Promotion Program (ATP) Fund Utilization
$140 Million
Projected Sales
Over $100k in New Export Sales
$24 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!

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