Food Show Plus!

Food Show PLUS! at China Fisheries & Seafood Expo

Event Date
Oct 26, 2022 – Oct 28, 2022
Qingdao, China
Early Registration Deadline
Jul 28, 2022
Early Registration Price

Give Your Tradeshow Presence a Competitive Advantage

China Fisheries & Seafood Expo is the premier industry tradeshow for mainland China and represents the best opportunity for your company to grow its seafood sales in the market. 

China is the world's largest producer, consumer, importer, and exporter of fishery products. According to a report by Rabobank, completed in 2017, China already consumes 37% of global production of seafood and aquatic products, which in volume terms is almost seven times higher than consumption in the whole of North America.  

There has been a remarkable increase in Chinese seafood consumption over the past decade - up 50% to 62 million metric tons, contributing to 65% of global seafood consumption growth over the period.  China will continue to make a significant impact on the worldwide seafood industry over the next decade with seafood consumption predicted to rise from the current 44 kg per capita to 50 kg. 

China's growing population of young, sophisticated and affluent consumers (located primarily in the major cities) seek to purchase imported seafood products, in part for their status but also because imported seafood is believed to be of higher quality and coming from a cleaner environment.

Meeting Foreign Buyers

Products of Interest

Top U.S. products in demand:

  • Lobster
  • Scallops
  • Oysters
  • Whelk
  • Surf clams
  • Sea cucumber
  • Finfish (primarily frozen)
  • Shellfish (live and frozen)

Food Show PLUS!™ Services Provided

  • Introductions: Our In-Market Representatives will personally bring buyers to your booth whenever possible.
  • Invitations. Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number.
  • Market Briefing: Pre-show intelligence from Food Export’s In-Market Representatives, covering regulations, trends, key players and more.
  • Retail Tour: Get first-hand knowledge of the competitors, positioning, pricing and packaging of products that are on the store shelves now. 
  • On-site Assistance: In-Market Representatives offer ongoing support during the show and answer any questions.
  • Post-Show Lead Analysis: Our In-Market Representative will check on participants to review and qualify leads, helping execute follow up much more efficiently and effectively.

Additional Services Available

($50 per selection, no cap on number of services)

  • Dedicated interpreter/assistant for your booth
  • Professional translation of up to two pages of marketing material into local language
  • Store checks: Pre-event report with brand names, packages, sizes, pricing, for products similar to yours
  • Follow-up assistance: In-Market Representative will send messages and ensure responses to your top prospects in order to facilitate your post-show follow up

Preparation Assistance

China Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Food Show PLUS! Reported:

Market Access Program (MAP) Fund Utilization
1st Time Export Sales
New Distributorships Established
New Distributorships Established
New Foreign Buyer Contacts
New Foreign Buyer Introductions
Agricultural Trade Promotion Program (ATP) Fund Utilization
$140 Million
Projected Sales
Over $100k in New Export Sales
$24 Million
Actual Sales
Branded Program

Double your International Marketing Dollars

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!
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