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Food Show Plus!

Food Show PLUS! at Seafood Expo Asia

Event Date
Sep 14, 2022 – Sep 16, 2022
Location
Singapore, Singapore
Registration Deadline
Jul 15, 2022
Registration Price
See Below
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Give Your Tradeshow Presence a Competitive Advantage

Seafood Expo Asia takes place for three days, where seafood buyers can connect with exhibitors offering a variety of live, fresh, frozen and value-added seafood products.

Hong Kong is home to over 7 million people and enjoys a growing and competitive seafood market. Substantial demand exists for all kinds of seafood, ranging from low-price finfish (e.g. croaker and carp) to expensive gourmet delicacies (e.g. abalone and lobster).

Seafood imports are large due to high levels of seafood consumption, a domestic fishing industry that supports only 22% of consumption demand, and because Hong Kong also serves as an important gateway for the distribution of some seafood products into China and the surrounding region.

Ninety-five percent of the seafood consumed in Hong Kong is imported and much of this is consumed in Hong Kong’s vast food service industry.  About 30-40% of the seafood imported into Hong Kong is re-exported to China, Macau, Taiwan and elsewhere. 

Seafood Expo Asia

Products of Interest

Top U.S. products in demand:

  • Lobster
  • Scallops
  • Oysters
  • Whelk
  • Surf clams
  • Sea cucumber
  • Finfish (fresh & frozen)
  • Shellfish (live, fresh, & frozen)

Food Show PLUS! Services Provided

  • Introductions: Our In-Market Representatives will personally bring buyers to your booth whenever possible.
  • Invitations. Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number.
  • Market Briefing: Pre-show intelligence from Food Export’s In-Market Representatives, covering regulations, trends, key players and more.
  • Retail Tour: Get first-hand knowledge of the competitors, positioning, pricing and packaging of products that are on the store shelves now. 
  • On-site Assistance: In-Market Representatives offer ongoing support during the show and answer any questions.
  • Post-Show Lead Analysis: Our In-Market Representative will check on participants to review and qualify leads, helping execute follow up much more efficiently and effectively.

Additional Services Available

($50 per selection, no cap on number of services)

  • Dedicated interpreter/assistant for your booth
  • Professional translation of up to two pages of marketing material into local language
  • Store checks: Pre-event report with brand names, packages, sizes, pricing, for products similar to yours
  • Follow-up assistance: In-Market Representative will send messages and ensure responses to your top prospects in order to facilitate your post-show follow up

Preparation Assistance

Hong Kong Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Food Show PLUS! Events Reported:

Market Access Program (MAP) Fund Utilization
12
1st Time Export Sales
New Distributorships Established
633
New Distributorships Established
New Foreign Buyer Contacts
4,370
New Foreign Buyer Introductions
Agricultural Trade Promotion Program (ATP) Fund Utilization
$140 Million
Projected Sales
Over $100k in New Export Sales
$24 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!

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