Food Show Plus!

Food Show PLUS! at Alimentec

Event Date
Jun 07, 2022 – Jun 10, 2022
Bogota, Colombia
Registration Deadline
May 13, 2022
Registration Price
See Below

Give Your Tradeshow Presence a Competitive Advantage

Alimentec is the leading trade fair for the food & beverage as well as the hospitality industries in Colombia and the Andean region. It is the leading platform for qualified business contacts for your success and across-the-board buyer groups from Latin America and the Caribbean will be present. Colombia is the perfect hub to expand your business in the fast-growing markets within the region.

Alimentec is powered by Anuga –the world’s leading trade fair in food & beverage- and Corferias and Koelnmesse are the organisers. This means two strong players offer success proven track-records, and the opportunity to benefit from their know-how and widespread networks. 

U.S. Food & Agricultural Product Imports to Colombia, By the Numbers

  • U.S. Consumer-Oriented Foods - US$632 million (2020)
  • U.S. Processed Foods - US$496.3 million (2020)

USDA’s Office of Agricultural Affairs (OAA) in Bogota reports that Colombia is the leading destination for U.S. agricultural exports in South America. In 2020, total U.S. agricultural exports to Colombia were valued at $2.9 billion.

Why Should You Consider Exporting to Colombia?



Shared Booth Space + Food Show PLUS! 

Early price: $3,000

Standard price: $3,300


Shared booth space includes:


  • Furnishing (choice of 2 package optios): barstools, medium or wide counter, glass show case or brochure stand
  • Company logo on counter
  • Wall graphic
  • Exhibitor badges and visitor invites
  • Entry in show catalog
  • Lounge access



Alimentec Floorplan 2022 PNG

    Products of Interest

    • Colombia has no current restrictions for specific foods or ingredients not considered on standards such as the observed on the Codex Alimentarius
    • Consumers are looking for healthier options, non-GMO, organic products
    • On the other hand they are also looking for rich flavor experiences in snacks and beverages, as well as innovative presentations and formats of processed food
    • Colombia is working on increasing the consumption rate on animal protein, in beef, pork, poultry and fish

    Top U.S. products in demand:

    • Processed/Prepared Dairy Products
    • Food Preparations & Ingredients  
    • Fats & Oils
    • Dog & Cat Food
    • Non-Alcoholic Beverages
    • Prepared/Preserved Meats
    • Chocolate & Confectionery   

    Food Show PLUS! Services Provided

    • Introductions: Our In-Market Representatives will personally bring buyers to your booth whenever possible.
    • Invitations. Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number.
    • Market Briefing: Pre-show intelligence from Food Export’s In-Market Representatives, covering regulations, trends, key players and more.
    • Self-Guided Retail Tour: Get first-hand knowledge of the competitors, positioning, pricing and packaging of products that are on the store shelves now. 
    • On-site Assistance: In-Market Representatives offer ongoing support during the show and answer any questions.
    • Post-Show Lead Analysis: Our In-Market Representative will check on participants to review and qualify leads, helping execute follow up much more efficiently and effectively.

    Additional Services Available

    ($50 per selection, no cap on number of services)

    • Dedicated interpreter/assistant for your booth
    • Professional translation of up to two pages of marketing material into local language
    • Store checks: Pre-event report with brand names, packages, sizes, pricing, for products similar to yours
    • Follow-up assistance: In-Market Representative will send messages and ensure responses to your top prospects in order to facilitate your post-show follow up

    Preparation Assistance

    Colombia Country Profile

    Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

    Complimentary Webinars

    Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

    Export Essentials Online

    Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

    Export Success

    Participants in 2019 Food Show PLUS! Reported:

    Market Access Program (MAP) Fund Utilization
    1st Time Export Sales
    New Distributorships Established
    New Distributorships Established
    New Foreign Buyer Contacts
    New Foreign Buyer Introductions
    Agricultural Trade Promotion Program (ATP) Fund Utilization
    $140 Million
    Projected Sales
    Over $100k in New Export Sales
    $24 Million
    Actual Sales
    Branded Program

    Double your international marketing dollars

    You may be eligible for up to 50% reimbursement on:

    • Exhibition fees and set-up charges
    • Equipment and furnishings rental
    • Design, creations, and construction costs for a temporary booth
    • Select travel expenses
    • Advertising
    • And much more!

    Related Events

    • 2022 Virtual Consultations - South America
      Virtual Consultations
      2022 Virtual Consultations - South America
      South America
    • 2022 Market Builder - South America
      Market Builder
      2022 Market Builder - South America
      South America