Give Your Tradeshow Presence a Competitive Advantage
Alimentec is the leading trade fair for the food & beverage as well as the hospitality industries in Colombia and the Andean region. It is the leading platform for qualified business
contacts for your success and across-the-board buyer groups from Latin America and the Caribbean will be present. Colombia is the perfect hub to expand your business in the fast-growing markets within the region.
Alimentec is powered by
Anuga –the world’s leading trade fair in food & beverage- and Corferias and Koelnmesse are the organisers. This means two strong players offer success proven track-records, and the opportunity to benefit from their know-how and widespread
networks.
U.S. Food & Agricultural Product Imports to Colombia, By the Numbers
U.S. Consumer-Oriented Foods - US$632 million (2020)
U.S. Processed Foods - US$496.3 million (2020)
USDA’s Office of Agricultural Affairs (OAA) in Bogota reports that Colombia is the leading destination for U.S. agricultural exports in South America. In 2020, total U.S. agricultural exports to Colombia were valued at $2.9 billion.
Why Should You Consider Exporting to Colombia?
Pricing
Shared Booth Space + Food Show PLUS!
Early price: $3,000
Standard price: $3,300
Shared booth space includes:
Furnishing (choice of 2 package optios): barstools, medium or wide counter, glass show case or brochure stand
Colombia has no current restrictions for specific foods or ingredients not considered on standards such as the observed on the Codex Alimentarius
Consumers are looking for healthier options, non-GMO, organic products
On the other hand they are also looking for rich flavor experiences in snacks and beverages, as well as innovative presentations and formats of processed food
Colombia is working on increasing the consumption rate on animal protein, in beef, pork, poultry and fish
Top U.S. products in demand:
Processed/Prepared Dairy Products
Food Preparations & Ingredients
Fats & Oils
Dog & Cat Food
Non-Alcoholic Beverages
Prepared/Preserved Meats
Chocolate & Confectionery
Food Show PLUS! Services Provided
Introductions: Our In-Market Representatives will personally bring buyers to your booth whenever possible.
Invitations. Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number.
Market Briefing: Pre-show intelligence from Food Export’s In-Market Representatives, covering regulations, trends, key players and more.
Self-Guided Retail Tour: Get first-hand knowledge of the competitors, positioning, pricing and packaging of products that are on the store shelves now.
On-site Assistance: In-Market Representatives offer ongoing support during the show and answer any questions.
Post-Show Lead Analysis: Our In-Market Representative will check on participants to review and qualify leads, helping execute follow up much more efficiently and effectively.
Additional Services Available
($50 per selection, no cap on number of services)
Dedicated interpreter/assistant for your booth
Professional translation of up to two pages of marketing material into local language
Store checks: Pre-event report with brand names, packages, sizes, pricing, for products similar to yours
Follow-up assistance: In-Market Representative will send messages and ensure responses to your top prospects in order to facilitate your post-show follow up
Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.
Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.
