Food Show Plus!

Food Show PLUS! at Free From Food Expo

Event Date
Nov 23, 2021 – Nov 24, 2021
Amsterdam, The Netherlands
Registration Deadline
Oct 08, 2021
Registration Price

Give Your Tradeshow Presence a Competitive Advantage

This year will mark the 8th annual edition of the Free From Food Expo, Europe's leading Free From trade exhibition, taking place in Amsterdam. According to the show website "The Free From industry is growing rapidly. Foods without dairy, gluten or animal products are becoming much more mainstream and readily available on supermarket shelves and in the foodservice sector. And not only the variety and range of products, also the demand has grown. More and more consumers are choosing Free From products."

The Netherlands has proven to be an appealing and profitable market for U.S. companies for many years. USDA’s Office of Agricultural Affairs (OAA) in The Hague reports that although the Netherlands is a small country geographically, it is the perfect gateway for U.S. products into the EU 27 + U.K.  due to the presence of the Port of Rotterdam, Amsterdam Schiphol Airport, the confluence of two European rivers, and an excellent road and railway infrastructure.  It is the largest importing country within the EU 27 + UK. 

The Netherlands also continues to be the second largest exporter of agricultural products in the world, after the U.S. and before Germany. These exports include agricultural products produced in the Netherlands and imported products that are re-exported after further processing. Additionally, the Netherlands is the largest market for U.S. exports of consumer ready food products in all of Europe and the 8th largest U.S. export market in the world.  

U.S. Food & Agricultural Product Imports to the Netherlands, By the Numbers

  • U.S. Consumer Ready Food Products - US$1.2 billion (2020)
  • U.S. Processed Foods - US$918.3 million (2020)

In Partnership With:

Organic Trade Association

Meeting Foreign Buyers

Products of Interest

Top U.S. products in demand:

  • Gluten free
  • Vegan
  • Fat free
  • Egg free
  • Lactose free
  • Dairy free
  • Allergy free
  • Nut free
  • Organic
  • Sugar free
  • Yeast free
  • No additives

Food Show PLUS!™ Services Provided

  • Introductions: Our In-Market Representatives will personally bring buyers to your booth whenever possible.
  • Invitations. Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number.
  • Market Briefing: Pre-show intelligence from Food Export’s In-Market Representatives, covering regulations, trends, key players and more.
  • Self-Guided Retail Tour: Get first-hand knowledge of the competitors, positioning, pricing and packaging of products that are on the store shelves now. 
  • On-site Assistance: In-Market Representatives offer ongoing support during the show and answer any questions.
  • Post-Show Lead Analysis: Our In-Market Representative will check on participants to review and qualify leads, helping execute follow up much more efficiently and effectively.

Additional Services Available

($50 per selection, no cap on number of services)

  • Dedicated interpreter/assistant for your booth
  • Professional translation of up to two pages of marketing material into local language
  • Store checks: Pre-event report with brand names, packages, sizes, pricing, for products similar to yours
  • Follow-up assistance: In-Market Representative will send messages and ensure responses to your top prospects in order to facilitate your post-show follow up

Preparation Assistance

Netherlands Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Food Export Helpline

Even experienced exporters have questions from time to time. Whether you are new to exporting or a seasoned exporter, you can take advantage of one-to-one support through the Food Export Helpline™.
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!

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