Placeholder
Food Show Plus!

Food Show PLUS! at ANUGA

Event Date
Oct 08, 2021 – Oct 13, 2021
Location
Cologne, Germany
Early Registration Deadline
Jul 23, 2021
Early Registration Price
$225.00
Save

Give Your Tradeshow Presence a Competitive Advantage

Anuga, the world’s leading food and beverage trade fair is set to be the most important industry gathering for senior decision makers from the retail trade and the food service/out-of-home market once again in 2021. The impressive trade fair concept of Anuga allows exhibitors and trade visitors to experience the diversity of the food and beverage industry in 10 trade shows under one roof. 

Germany has 80 plus million of the world’s wealthiest consumers and is by far the biggest market in the European Union.  The German market offers good opportunities for U.S. exporters of consumer oriented agricultural products.

U.S. Food & Agricultural Product Imports to Germany, By the Numbers

  • U.S. Consumer-Oriented Foods - US$930.2 million (2019)
  • U.S. Processed Foods - US$384 million (2019)

By the year 2024, Euromonitor projects the retail sales in the packaged food market in Germany is expected to reach US$106.1 billion, growth of 2.7% or US$2.8 billion.

Meeting Foreign Buyers

Services Provided

  • Introductions: Our In-Market Representatives will personally bring buyers to your booth whenever possible.
  • Invitations. Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number.
  • Market Briefing: Pre-show intelligence from Food Export’s In-Market Representatives, covering regulations, trends, key players and more.
  • Self-Guided Retail Tour: Get first-hand knowledge of the competitors, positioning, pricing and packaging of products that are on the store shelves now. 
  • On-site Assistance: In-Market Representatives offer ongoing support during the show and answer any questions.
  • Post-Show Lead Analysis: Our In-Market Representative will check on participants to review and qualify leads, helping execute follow up much more efficiently and effectively.

Additional Services Available

($50 per selection, no cap on number of services)

  • Dedicated interpreter/assistant for your booth
  • Professional translation of up to two pages of marketing material into local language
  • Store checks: Pre-event report with brand names, packages, sizes, pricing, for products similar to yours
  • Follow-up assistance: In-Market Representative will send messages and ensure responses to your top prospects in order to facilitate your post-show follow up

Products of Interest

Top U.S. products in demand:

  • Food Preparations
  • Distilled Spirits & Other Alcoholic Beverages
  • Beer & Wine
  • Processed Fruit
  • Prepared/Preserved Seafood
  • Condiments & Sauces
  • Fats & Oils
  • Snack Food
  • Non-Alcoholic Beverages
  • Dog & Cat Food

Preparation Assistance

Germany Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Food Export Helpline

Even experienced exporters have questions from time to time. Whether you are new to exporting or a seasoned exporter, you can take advantage of one-to-one support through the Food Export Helpline™.

Export Success

Participants in 2019 Food Show PLUS! Events Reported:

$24 Million
Actual Sales
$140 Million
Projected Sales
4370
Buyer/Seller Introductions
39
Companies with > 20% Sales Increase
633
Distributorships Established
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!