Give Your Tradeshow Presence a Competitive Advantage
Anuga, the world’s leading food and beverage trade fair is set to be the most important industry gathering for senior decision makers from the retail trade and the food service/out-of-home market once again in 2021. The impressive trade fair concept of Anuga allows exhibitors and trade visitors to experience the diversity of the food and beverage industry in 10 trade shows under one roof.
Germany has 80 plus million of the world’s wealthiest consumers and is by far the biggest market in the European Union. The German market offers good opportunities for U.S. exporters of consumer oriented agricultural products.
U.S. Food & Agricultural Product Imports to Germany, By the Numbers
U.S. Consumer-Oriented Foods - US$930.2 million (2019)
U.S. Processed Foods - US$384 million (2019)
By the year 2024, Euromonitor projects the retail sales in the packaged food market in Germany is expected to reach US$106.1 billion, growth of 2.7% or US$2.8 billion.
Products of Interest
Top U.S. products in demand:
Distilled Spirits & Other Alcoholic Beverages
Beer & Wine
Condiments & Sauces
Fats & Oils
Dog & Cat Food
Food Show PLUS! Services Provided
Introductions: Our In-Market Representatives will personally bring buyers to your booth whenever possible.
Invitations. Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number.
Market Briefing: Pre-show intelligence from Food Export’s In-Market Representatives, covering regulations, trends, key players and more.
Self-Guided Retail Tour: Get first-hand knowledge of the competitors, positioning, pricing and packaging of products that are on the store shelves now.
On-site Assistance: In-Market Representatives offer ongoing support during the show and answer any questions.
Post-Show Lead Analysis: Our In-Market Representative will check on participants to review and qualify leads, helping execute follow up much more efficiently and effectively.
Additional Services Available
($50 per selection, no cap on number of services)
Dedicated interpreter/assistant for your booth
Professional translation of up to two pages of marketing material into local language
Store checks: Pre-event report with brand names, packages, sizes, pricing, for products similar to yours
Follow-up assistance: In-Market Representative will send messages and ensure responses to your top prospects in order to facilitate your post-show follow up
Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.
Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis
of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal
or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should
contact us. Additionally, program information may be made available in languages other than English.
To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.
Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP
or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be
grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.