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Food Show Plus!

Food Show PLUS! at Seoul Food & Hotel

Event Date
May 30, 2023 – Jun 02, 2023
Location
Seoul, South Korea
Early Registration Deadline
Feb 13, 2023
Early Registration Price
$225.00
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Give Your Tradeshow Presence a Competitive Advantage

Seoul Food & Hotel 2023 is the biggest food show in South Korea, the fifth-largest export market for U.S. food and farm products. The show provides participating companies with an opportunity to meet with key importers, distributors and industry buyers from retail, catering and hospitality trade across the whole of Korea. The event provides access to major food importers, distributors, hoteliers, restaurateurs, and retailers who are looking for food and beverages, wine and spirits, hospitality and food service products, and ingredients. As a nation of ever-evolving tastes and with a variety of developing food trends, Korea is one of Asia's most important nations for launching new and innovative products. 

South Korea has proven to be an appealing and profitable market for U.S. companies for many years. Consumer-oriented American products continued to lead the expansion of the export market in Korea, which reflected Korean consumers’ increased demand for better value, quality and diversity.

U.S. Food & Agricultural Product Imports to South Korea, By the Numbers

  • U.S. Consumer-Oriented Foods - US$4.7 billion (2019)
  • U.S. Processed Foods - US$2.9 billion (2019)


South Korea Food Trends

Food Show PLUS! Services Provided

  • Invitations: Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number. 
  • Introductions: Our In-Market Representative will direct or bring buyers to your booth whenever possible. 
  • Virtual Consultation with In-Market Representative prior to show: Get the opportunity to receive answers to pre-determined market-specific questions. 
  • Welcome Package: Including market briefing
  • Local retail tour, if applicable  
  • Lead Qualification: Our In-Market Representative will screen up to 3 buyers you met at the show and provide a report to help you determine if you want to pursue the lead*.  
  • On-site show assistance by Food Export's In-Market Representative
 

Products of Interest

Top U.S. products in demand:

  • Beef
  • Pork
  • Poultry
  • Live and frozen fish
  • Crustaceans
  • Cheese and curd
  • Nuts
  • Fresh fruits
  • Sausages
  • Chocolate and sugar confectionery
  • Baked goods
  • Processed fruits and vegetables
  • Sauces and preparations

Additional Services Available

($50 per selection, no cap on number of services)

  • Dedicated interpreter/assistant at your booth during show hours. 
  • A store check report with brand names, packages, sizes, pricing for products similar to yours.
  • Professional translation of marketing material into local language (up to two pages).

*DISCLAIMER

   

Preparation Assistance

South Korea Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Food Show PLUS! Events Reported:

Market Access Program (MAP) Fund Utilization
12
1st Time Export Sales
New Distributorships Established
633
New Distributorships Established
New Foreign Buyer Contacts
4,370
New Foreign Buyer Introductions
Agricultural Trade Promotion Program (ATP) Fund Utilization
$140 Million
Projected Sales
Over $100k in New Export Sales
$24 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!

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