Food Show Plus!

Food Show PLUS! at SIAL China 2022

Event Date
Dec 07, 2022 – Dec 09, 2022
Shanghai, China
Registration Deadline
Oct 14, 2022
Registration Price

Give Your Tradeshow Presence a Competitive Advantage

SIAL China is the largest and fastest growing food show in China. Develop business with buyers and decision-makers for both retail and food service in the top U.S. export market. 

On January 15th 2020, the U.S. and China reached an historic and enforceable agreement on a Phase One trade deal. The Phase One agreement includes a commitment by China that it will make substantial additional purchases of U.S. goods and services in the coming years. The Agriculture Chapter addresses structural barriers to trade and will support a dramatic expansion of U.S. food, agriculture and seafood product exports, increasing American farm and fishery income, generating more rural economic activity, and promoting job growth. 

U.S. Agricultural exports to China increased significantly in 2020, with growth of 91% to US$26.4 billion.  This lifted them into the top market once again, having passed both Mexico and Canada.

U.S. Food & Agricultural Product Imports to China, By the Numbers

  • U.S Agricultural Foods - US $26.4 billion (2020)
  • U.S. Consumer-Oriented Foods - US$5.4 billion (2020)
  • U.S. Processed Foods - US$1.7 billion (2020)


China: Expanding to New Regions in the Market

Products of Interest

Top U.S. products in demand:

  • Snacks
  • Dried fruit
  • Tree nut
  • Confectionery
  • Sauces & condiments
  • Biscuits & cookies
  • Dairy
  • Beverages
  • Wine
  • Frozen food

Services Provided

  • Introductions: Our In-Market Representatives will personally bring buyers to your booth whenever possible.
  • Invitations. Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number.
  • Market Briefing: Pre-show intelligence from Food Export’s In-Market Representatives, covering regulations, trends, key players and more.
  • Retail Tour: Get first-hand knowledge of the competitors, positioning, pricing and packaging of products that are on the store shelves now. 
  • On-site Assistance: In-Market Representatives offer ongoing support during the show and answer any questions.
  • Post-Show Lead Analysis: Our In-Market Representative will check on participants to review and qualify leads, helping execute follow up much more efficiently and effectively.

Additional Services Available

($50 per selection, no cap on number of services)

  • Dedicated interpreter/assistant for your booth
  • Professional translation of up to two pages of marketing material into local language
  • Store checks: Pre-event report with brand names, packages, sizes, pricing, for products similar to yours
  • Follow-up assistance: In-Market Representative will send messages and ensure responses to your top prospects in order to facilitate your post-show follow up

Preparation Assistance

China Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Food Show PLUS! Events Reported:

Market Access Program (MAP) Fund Utilization
1st Time Export Sales
New Distributorships Established
New Distributorships Established
New Foreign Buyer Contacts
New Foreign Buyer Introductions
Agricultural Trade Promotion Program (ATP) Fund Utilization
$140 Million
Projected Sales
Over $100k in New Export Sales
$24 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!

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