Give Your Tradeshow Presence a Competitive Advantage
SIAL China is the largest and fastest growing food show in China. Develop business with buyers and decision-makers for both retail and food service in the top U.S. export market.
On January 15th 2020, the U.S. and China reached an historic and enforceable agreement on a Phase One trade deal. The Phase One agreement includes a commitment by China that it will make substantial additional purchases of U.S. goods and services in the coming years. The Agriculture Chapter addresses structural barriers to trade and will support a dramatic expansion of U.S. food, agriculture and seafood product exports, increasing American farm and fishery income, generating more rural economic activity, and promoting job growth.
U.S. Agricultural exports to China increased significantly in 2020, with growth of 91% to US$26.4 billion. This lifted them into the top market once again, having passed both Mexico and Canada.
U.S. Food & Agricultural Product Imports to China, By the Numbers
U.S Agricultural Foods - US $26.4 billion (2020)
U.S. Consumer-Oriented Foods - US$5.4 billion (2020)
U.S. Processed Foods - US$1.7 billion (2020)
Products of Interest
Top U.S. products in demand:
Sauces & condiments
Biscuits & cookies
Introductions: Our In-Market Representatives will personally bring buyers to your booth whenever possible.
Invitations. Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number.
Market Briefing: Pre-show intelligence from Food Export’s In-Market Representatives, covering regulations, trends, key players and more.
Retail Tour: Get first-hand knowledge of the competitors, positioning, pricing and packaging of products that are on the store shelves now.
On-site Assistance: In-Market Representatives offer ongoing support during the show and answer any questions.
Post-Show Lead Analysis: Our In-Market Representative will check on participants to review and qualify leads, helping execute follow up much more efficiently and effectively.
Additional Services Available
($50 per selection, no cap on number of services)
Dedicated interpreter/assistant for your booth
Professional translation of up to two pages of marketing material into local language
Store checks: Pre-event report with brand names, packages, sizes, pricing, for products similar to yours
Follow-up assistance: In-Market Representative will send messages and ensure responses to your top prospects in order to facilitate your post-show follow up
Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.
Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis
of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal
or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape,
American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.
To file a program discrimination complaint, complete the USDA Program Discrimination Complaint
Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.
Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual
which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve
its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast
are equal opportunity employers and providers.