Food Show Plus!

Food Show PLUS! at Food and Hotel Vietnam

Event Date
Dec 07, 2022 – Dec 09, 2022
Ho Chi Minh City, Vietnam
Early Registration Deadline
Oct 03, 2022
Early Registration Price

Give Your Tradeshow Presence a Competitive Advantage

Food & Hotel Vietnam (FHV) is where the F&B and Hospitality industry converge and get immersed in an extraordinary journey of experiencing the most wide-ranging food & drinks products, hospitality technologies and innovations across the globe.

USDA’s Office of Agricultural Affairs in Hanoi reports that Vietnam's young population, growing middle class, and rapid urbanization had been leading to more eating out, traveling, shopping in supermarkets and hypermarkets, and increased consumption of convenience and processed foods in the Pre-Covid environment and should return to it once the pandemic has been managed.  

Strong economic growth, increasing foreign investment, benefits from free trade agreements (FTAs), a growing middle class with higher disposable income, rapid urbanization, and heightened concerns about hygiene and food safety continue to fuel the sustainable growth in this market.

U.S. Food & Agricultural Product Imports to Vietnam, By the Numbers

  • U.S. Consumer-Oriented Foods - US$928.7 million (2020)
  • U.S. Processed Foods - US$510 million (2020)


Meeting Foreign Buyers

Products of Interest

Top U.S. products in demand:

  • Food Preparations
  • Processed/Prepared Dairy Products
  • Processed Vegetables & Pulses
  • Snack Foods
  • Prepared/Preserved Meats
  • Chocolate & Confectionery
  • Condiments and Sauces
  • Dog & Cat Food

Services Provided

  • Introductions: Our In-Market Representatives will personally bring buyers to your booth whenever possible.
  • Invitations. Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number.
  • Market Briefing: Pre-show intelligence from Food Export’s In-Market Representatives, covering regulations, trends, key players and more.
  • Retail Tour: Get first-hand knowledge of the competitors, positioning, pricing and packaging of products that are on the store shelves now. 
  • On-site Assistance: In-Market Representatives offer ongoing support during the show and answer any questions.
  • Post-Show Lead Analysis: Our In-Market Representative will check on participants to review and qualify leads, helping execute follow up much more efficiently and effectively.

Additional Services Available

($50 per selection, no cap on number of services)

  • Dedicated interpreter/assistant for your booth
  • Professional translation of up to two pages of marketing material into Vietnamese
  • Store checks: Pre-event report with brand names, packages, sizes, pricing, for products similar to yours
  • Follow-up assistance: In-Market Representative will send messages and ensure responses to your top prospects in order to facilitate your post-show follow up

Preparation Assistance

Vietnam Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Food Show PLUS! Events Reported:

Market Access Program (MAP) Fund Utilization
1st Time Export Sales
New Distributorships Established
New Distributorships Established
New Foreign Buyer Contacts
New Foreign Buyer Introductions
Agricultural Trade Promotion Program (ATP) Fund Utilization
$140 Million
Projected Sales
Over $100k in New Export Sales
$24 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!

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