Food Show Plus!

Food Show PLUS! at the Seoul International Cafe Show

Event Date
Nov 23, 2022 – Nov 26, 2022
Seoul, South Korea
Registration Deadline
Sep 09, 2022
Registration Price
See Below

Give Your Tradeshow Presence a Competitive Advantage

The 2022 Seoul International Café Show is taking place this coming November in Seoul, South Korea.  This show is considered to be Asia's #1 Coffee Event!

USDA’s Agricultural Trade Office (ATO) in Seoul reports that the U.S. is the leading exporter of agricultural products to Korea with a 24% market share.  Consumer-oriented American products continue to lead the expansion of the export market in Korea, which reflect Korean consumers’ increased demand for better value, quality, and diversity.  The Korea-United States Free Trade Agreement, (KORUS) implemented in 2012, coupled with the on-going evolvement of the Korean food market, should generate greater export opportunities for American products in Korea in the coming years.

U.S. Food & Agricultural Product Imports to South Korea, By the Numbers

  • U.S. Consumer-Oriented Foods - US$4.7 billion (2019)
  • U.S. Processed Foods - US$2.9 billion (2019)
Meeting Foreign Buyers


Do you want to have an easy tradeshow experience and get more qualified buyers, distributors and leads at the Seoul International Café Show?

Get both with a booth bundled with Food Show PLUS!™ services.

Early Bird - July 29, 2022

Booth + Food Show PLUS! - $3,000
Food Show PLUS! Only - $225

Standard - August 29, 2022

Booth + Food Show PLUS! - $3,300
Food Show PLUS! Only - $350

Booth Space Includes

  • Counter
  • Chair(s)
  • Literature rack
  • Meeting table
  • Trash can
  • Show badges
  • Wall graphics

Products of Interest

We can only accept shelf-stable products for this showcase.

  • Processed Food
  • Food additives/ingredients
  • Health/Organic Food
  • Beverage/Coffee/Tea
  • Wine/Liquor
  • Bakery/Confectionery
  • Nuts
  • Chocolate and sugar confectionery
  • Baked goods
  • Processed fruits and vegetables
  • Sauces and preparations

Food Show PLUS! Services Provided

  • Introductions to qualified buyers
  • Targeted invitations to buyers
  • Market briefing by local USDA, Foreign Agricultural Service
  • Local retail tour
  • On-site show assistance by Food Export's In-Market Representative
  • Post-show lead qualifications

        Additional Services Available

        ($50 per selection, no cap on number of services)

        • Dedicated interpreter/ assistant at your booth during show hours
          • Professional translation of marketing material into Spanish (up to two pages)
            • A pre-event report ("Store Check") with brand names, packages, sizes, pricing, for products similar to yours
              • Personalized follow-up assistance with your top prospects after the show

                  Preparation Assistance

                  South Korea Country Profile

                  Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

                  Complimentary Webinars

                  Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

                  Export Essentials Online

                  Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

                  Export Success

                  Participants in 2019 Food Show PLUS! Reported:

                  Market Access Program (MAP) Fund Utilization
                  1st Time Export Sales
                  New Distributorships Established
                  New Distributorships Established
                  New Foreign Buyer Contacts
                  New Foreign Buyer Introductions
                  Agricultural Trade Promotion Program (ATP) Fund Utilization
                  $140 Million
                  Projected Sales
                  Over $100k in New Export Sales
                  $24 Million
                  Actual Sales
                  Branded Program

                  Double Your International Marketing Budget

                  You may be eligible for up to 50% reimbursement on:

                  • Exhibition fees and set-up charges
                  • Equipment and furnishings rental
                  • Design, creations, and construction costs for a temporary booth
                  • Select travel expenses
                  • Advertising
                  • And much more!

                  Related Events

                  • Focused Trade Mission to Korea for Ingredients, Foodservice, and Retail
                    Trade Mission
                    Mar 13-Mar 15, 2023
                    Focused Trade Mission to Korea for Ingredients, Foodservice, and Retail
                    Seoul, Korea
                  • 2022 Market Builder - South Korea
                    Market Builder
                    2022 Market Builder - South Korea
                  • Food Show PLUS! at Seoul International Café Show
                    Food Show Plus!
                    Nov 08-Nov 11, 2023
                    Food Show PLUS! at Seoul International Café Show
                    Seoul, South Korea