Food Show Plus!

Food Show PLUS! at FIGAP 2022

Event Date
Oct 19, 2022 – Oct 21, 2022
Guadalajara, Mexico
Registration Deadline
Jul 29, 2022
Registration Price
See Below

Showcase Your Company and Products Without Traveling

FIGAP is one of the most important International Agricultural Fairs in Latin America with visitors and exhibitors from more than 40 different countries attending.

With the geographical advantage of a long land border and a Free Trade Agreement that has eliminated duties on all agricultural and food products, Mexico is a natural market for U.S. exporters. Additionally, Mexican consumers recognize U.S. brands and labels and associate them with high, consistent quality and value. Major retailers are developing increasingly sophisticated distribution systems, which will provide more space and better cold chain technology

U.S. Food & Agricultural Product Imports to Mexico, By the Numbers

  • U.S. Consumer-Oriented Foods - US$8.2 billion (2020)
  • U.S. Processed Foods - US$5.7 billion (2020)

USDA’s Foreign Agricultural Service (FAS) Agricultural Trade Office (ATO) in Mexico City reports that Mexico continues to be a strong and consistent market, representing one of the largest consumer markets in the world for U.S. agriculture products.  

Take a look back at FIGAP 2021!


Do you want to have an easy tradeshow experience and get more qualified buyers, distributors and leads at FIGAP?

Get both with a booth bundled with Food Show PLUS!™ services.

Early Bird - June 27, 2022

9sqm Turnkey Booth + Food Show PLUS! - $4,000
4.5sqm Turnkey (Half) Booth + Food Show PLUS! - $2,400
Food Show PLUS! only - $225

Standard - July 29, 2022

9sqm Turnkey Booth + Food Show PLUS! - $4,300
4.5sqm Turnkey (Half) Booth + Food Show PLUS! - $2,700
Food Show PLUS! only - $350

Booth Space Includes

  • Wall Graphics
  • Counter
  • 2 Chairs
  • 1 Table
  • Carpeting
  • Company name sign
  • Electricity outlet
  • Badges

Products of Interest

Top U.S. products in demand:

  • Not yet available.

Feed Show PLUS! Services Provided

  • Introductions: Our In-Market Representatives will personally bring buyers to your booth whenever possible.
  • Invitations. Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number.
  • Market Briefing: Pre-show intelligence from Food Export’s In-Market Representatives, covering regulations, trends, key players and more.
  • Self-Guided Retail Tour: Get first-hand knowledge of the competitors, positioning, pricing and packaging of products that are on the store shelves now. 
  • On-site Assistance: In-Market Representatives offer ongoing support during the show and answer any questions.
  • Post-Show Lead Analysis: Our In-Market Representative will check on participants to review and qualify leads, helping execute follow up much more efficiently and effectively.

Additional Services Available

($50 per selection, no cap on number of services)

  • Dedicated interpreter/assistant for your booth
  • Professional translation of up to two pages of marketing material into local language
  • Follow-up assistance: In-Market Representative will send messages and ensure responses to your top prospects in order to facilitate your post-show follow up

Preparation Assistance

Mexico Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Food Show PLUS! Reported:

Market Access Program (MAP) Fund Utilization
1st Time Export Sales
New Distributorships Established
New Distributorships Established
New Foreign Buyer Contacts
New Foreign Buyer Introductions
Agricultural Trade Promotion Program (ATP) Fund Utilization
$140 Million
Projected Sales
Over $100k in New Export Sales
$24 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!

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